COCO The Vita Coco Company, Inc.
$52.01
The Vita Coco Company, Inc. (COCO) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
Subdued
Selling ran below COCO's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
1 seller in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
7
40 transactions
Purchases
$0
0 shares
Sales
$60.4M
896,206 shares
Net activity
-$60.4M
purchases less sales
How much of that selling was preplanned? 100% planned / 0% discretionary
10b5-1 plan sales
$60.4M
40 transactions · 896,206 shares
Discretionary sales
$0
0 transactions · 0 shares
Largest single sale: $7.6M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $82.92 | $323.4K | 580,296 −0.7% of holding | |
| Liran Ira 2 fills | Director | Sell 10b5-1 | 148,074 | $80.31 | $11.9M | 402,579 −26.9% of holding | |
| Liran Ira 2 fills | Director | Sell 10b5-1 | 191,926 | $79.14 | $15.2M | 476,421 −28.7% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 30,000 | $80.00 | $2.4M | 57,910 −34.1% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 8,045 | $75.05 | $603.8K | 59,085 −12% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $77.47 | $302.2K | 582,666 −0.7% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 30,000 | $75.00 | $2.3M | 57,910 −34.1% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 20,000 | $70.00 | $1.4M | 57,910 −25.7% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 8,561 | $70.00 | $599.3K | 67,130 −11.3% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 2,000 | $66.87 | $133.7K | 75,691 −2.6% of holding | |
| Kirban Michael | Executive Chairman | Sell 10b5-1 | 50,000 | $68.00 | $3.4M | 515,681 −8.8% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 20,000 | $67.50 | $1.4M | 57,910 −25.7% of holding | |
| Burth Jonathan 2 fills | Chief Operating Officer | Sell 10b5-1 | 40,000 | $63.75 | $2.6M | 77,910 −33.9% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 20,544 | $59.35 | $1.2M | 298,484 −6.4% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $51.13 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.11 | $1.3M | 298,484 −7.7% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $48.93 | $190.8K | 586,566 −0.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 4,456 | $50.55 | $225.2K | 298,484 −1.5% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.11 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.95 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 2,000 | $48.67 | $97.3K | 77,691 −2.5% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 2,000 | $55.45 | $110.9K | 25,951 −7.2% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $56.92 | $222.0K | 590,466 −0.7% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 2,000 | $58.04 | $116.1K | 27,951 −6.7% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 2,000 | $59.92 | $119.8K | 29,951 −6.3% of holding | |
| Burth Jonathan 4 fills | Chief Operating Officer | Sell 10b5-1 | 60,000 | $58.65 | $3.5M | 57,910 −50.9% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 10,000 | $60.14 | $601.4K | 594,366 −1.7% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 2,000 | $57.98 | $116.0K | 31,951 −5.9% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 2,000 | $57.98 | $116.0K | 79,691 −2.4% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.