COCO The Vita Coco Company, Inc.
$52.01
The Vita Coco Company, Inc. (COCO) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with COCO's own trailing one-year pace, with 47% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
1 seller in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
12
170 transactions
Purchases
$0
0 shares
Sales
$234.4M
5,030,412 shares
Net activity
-$234.4M
purchases less sales
How much of that selling was preplanned? 47% planned / 53% discretionary
10b5-1 plan sales
$110.5M
168 transactions · 2,003,112 shares
Discretionary sales
$123.8M
2 transactions · 3,027,300 shares
Largest single sale: $122.3M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $82.92 | $323.4K | 580,296 −0.7% of holding | |
| Liran Ira 2 fills | Director | Sell 10b5-1 | 148,074 | $80.31 | $11.9M | 402,579 −26.9% of holding | |
| Liran Ira 2 fills | Director | Sell 10b5-1 | 191,926 | $79.14 | $15.2M | 476,421 −28.7% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 30,000 | $80.00 | $2.4M | 57,910 −34.1% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 8,045 | $75.05 | $603.8K | 59,085 −12% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $77.47 | $302.2K | 582,666 −0.7% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 30,000 | $75.00 | $2.3M | 57,910 −34.1% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 20,000 | $70.00 | $1.4M | 57,910 −25.7% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 8,561 | $70.00 | $599.3K | 67,130 −11.3% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 2,000 | $66.87 | $133.7K | 75,691 −2.6% of holding | |
| Kirban Michael | Executive Chairman | Sell 10b5-1 | 50,000 | $68.00 | $3.4M | 515,681 −8.8% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 20,000 | $67.50 | $1.4M | 57,910 −25.7% of holding | |
| Burth Jonathan 2 fills | Chief Operating Officer | Sell 10b5-1 | 40,000 | $63.75 | $2.6M | 77,910 −33.9% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 20,544 | $59.35 | $1.2M | 298,484 −6.4% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $51.13 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.11 | $1.3M | 298,484 −7.7% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $48.93 | $190.8K | 586,566 −0.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 4,456 | $50.55 | $225.2K | 298,484 −1.5% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.11 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.95 | $1.3M | 298,484 −7.7% of holding | |
| Roper Martin | Chief Executive Officer | Sell 10b5-1 | 25,000 | $50.00 | $1.3M | 298,484 −7.7% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 2,000 | $48.67 | $97.3K | 77,691 −2.5% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 2,000 | $55.45 | $110.9K | 25,951 −7.2% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $56.92 | $222.0K | 590,466 −0.7% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 2,000 | $58.04 | $116.1K | 27,951 −6.7% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 2,000 | $59.92 | $119.8K | 29,951 −6.3% of holding | |
| Burth Jonathan 4 fills | Chief Operating Officer | Sell 10b5-1 | 60,000 | $58.65 | $3.5M | 57,910 −50.9% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 10,000 | $60.14 | $601.4K | 594,366 −1.7% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 2,000 | $57.98 | $116.0K | 31,951 −5.9% of holding | |
| van Es Charles | Chief Commercial Officer | Sell 10b5-1 | 2,000 | $57.98 | $116.0K | 79,691 −2.4% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 2,000 | $58.86 | $117.7K | 33,951 −5.6% of holding | |
| Kirban Michael | Executive Chairman | Sell 10b5-1 | 40,204 | $58.00 | $2.3M | 565,681 −6.6% of holding | |
| Kirban Michael | Executive Chairman | Sell 10b5-1 | 9,796 | $58.00 | $568.2K | 605,885 −1.6% of holding | |
| Prior Jane 3 fills | Chief Marketing Officer | Sell 10b5-1 | 50,000 | $52.92 | $2.6M | 143,240 −25.9% of holding | |
| LEAHY JOHN D | Director | Sell | 27,300 | $56.19 | $1.5M | 17,179 −61.4% of holding | |
| Morreau Jane Cecil | Director | Sell 10b5-1 | 15,000 | $53.91 | $808.7K | 17,179 −46.6% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $55.64 | $217.0K | 604,366 −0.6% of holding | |
| Liran Ira 2 fills | Director | Sell 10b5-1 | 50,000 | $56.65 | $2.8M | 572,579 −8% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $53.92 | $210.3K | 608,266 −0.6% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $51.62 | $201.3K | 612,166 −0.6% of holding | |
| Liran Ira 2 fills | Director | Sell 10b5-1 | 59,243 | $50.28 | $3.0M | 602,579 −9% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $47.12 | $183.7K | 616,066 −0.6% of holding | |
| Liran Ira 2 fills | Director | Sell 10b5-1 | 40,757 | $50.09 | $2.0M | 636,441 −6% of holding | |
| Burth Jonathan 2 fills | Chief Operating Officer | Sell 10b5-1 | 37,666 | $49.39 | $1.9M | 76,127 −33.1% of holding | |
| van Es Charles | Chief Sales Officer | Sell 10b5-1 | 20,000 | $50.00 | $1.0M | 84,328 −19.2% of holding | |
| Zupo John | Director | Sell 10b5-1 | 10,000 | $43.72 | $437.2K | 12,162 −45.1% of holding | |
| Kirban Michael | Executive Chairman | Sell 10b5-1 | 5,102 | $44.00 | $224.5K | 1,479,049 −0.3% of holding | |
| Liran Ira 2 fills | Director | Sell 10b5-1 | 50,000 | $41.41 | $2.1M | 662,579 −7% of holding | |
| Kirban Michael | Executive Chairman | Sell 10b5-1 | 14,898 | $44.21 | $658.7K | 1,484,151 −1% of holding | |
| Roper Martin 2 fills | Chief Executive Officer | Sell 10b5-1 | 1,000 | $45.00 | $45.0K | 281,562 −0.4% of holding | |
| Liran Ira | Director | Sell 10b5-1 | 40,000 | $45.58 | $1.8M | 558,341 −6.7% of holding | |
| Kirban Michael | Executive Chairman | Sell 10b5-1 | 30,000 | $45.70 | $1.4M | 1,499,049 −2% of holding | |
| Burth Jonathan 2 fills | Chief Operating Officer | Sell 10b5-1 | 22,334 | $45.94 | $1.0M | 76,127 −22.7% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $46.10 | $921.9K | 282,062 −6.6% of holding | |
| Prior Jane | Chief Marketing Officer | Sell 10b5-1 | 10,000 | $45.24 | $452.4K | 123,666 −7.5% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $38.91 | $151.8K | 619,966 −0.6% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 7,894 | $42.78 | $337.7K | 287,062 −2.7% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $42.60 | $852.0K | 288,897 −6.5% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $42.91 | $858.3K | 293,897 −6.4% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $42.06 | $841.3K | 298,897 −6.3% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $42.46 | $849.2K | 303,897 −6.2% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $42.92 | $858.5K | 308,897 −6.1% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $40.45 | $809.0K | 313,897 −6% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 3,173 | $42.50 | $134.9K | 76,127 −4% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 1,600 | $40.17 | $64.3K | 318,897 −0.5% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $41.30 | $826.1K | 319,297 −5.9% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $40.52 | $810.3K | 324,297 −5.8% of holding | |
| Kirban Michael | Executive Chairman | Sell 10b5-1 | 20,000 | $41.53 | $830.7K | 1,529,049 −1.3% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $40.15 | $802.9K | 329,297 −5.7% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $40.01 | $800.2K | 334,297 −5.6% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 1,000 | $40.00 | $40.0K | 38,754 −2.5% of holding | |
| Verlinvest Beverages SA | Other | Sell | 3,000,000 | $40.77 | $122.3M | 4,097,161 −42.3% of holding | |
| Liran Ira | Director | Sell 10b5-1 | 50,000 | $42.00 | $2.1M | 692,579 −6.7% of holding | |
| Roper Martin 8 fills | Chief Executive Officer | Sell 10b5-1 | 40,000 | $40.22 | $1.6M | 344,297 −10.4% of holding | |
| Kirban Michael | Executive Chairman | Sell 10b5-1 | 30,000 | $41.72 | $1.3M | 1,549,049 −1.9% of holding | |
| van Es Charles 2 fills | Chief Sales Officer | Sell 10b5-1 | 20,000 | $42.04 | $840.8K | 84,328 −19.2% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 16,827 | $42.55 | $715.9K | 76,127 −18.1% of holding | |
| Prior Jane | Chief Marketing Officer | Sell 10b5-1 | 10,000 | $42.04 | $420.4K | 123,666 −7.5% of holding | |
| Sadowsky Kenneth | Director | Sell 10b5-1 | 3,900 | $40.03 | $156.1K | 623,866 −0.6% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 1,000 | $40.00 | $40.0K | 38,754 −2.5% of holding | |
| Roper Martin 8 fills | Chief Executive Officer | Sell 10b5-1 | 21,012 | $40.01 | $840.6K | 349,297 −5.7% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 1,000 | $40.00 | $40.0K | 38,754 −2.5% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $40.09 | $801.8K | 347,062 −5.4% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 1,000 | $40.00 | $40.0K | 38,754 −2.5% of holding | |
| Liran Ira 2 fills | Director | Sell 10b5-1 | 60,000 | $40.00 | $2.4M | 742,579 −7.5% of holding | |
| Roper Martin 4 fills | Chief Executive Officer | Sell 10b5-1 | 20,000 | $40.01 | $800.2K | 352,062 −5.4% of holding | |
| Burth Jonathan | Chief Operating Officer | Sell 10b5-1 | 10,000 | $40.00 | $400.0K | 76,127 −11.6% of holding | |
| Prior Jane | Chief Marketing Officer | Sell 10b5-1 | 10,000 | $40.00 | $400.0K | 123,666 −7.5% of holding | |
| van Es Charles | Chief Sales Officer | Sell 10b5-1 | 10,000 | $40.00 | $400.0K | 84,328 −10.6% of holding | |
| BAKER COREY | Chief Financial Officer | Sell 10b5-1 | 1,000 | $40.00 | $40.0K | 38,754 −2.5% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.