FROG JFrog Ltd.

NASDAQ
$87.18

JFrog Ltd. (FROG) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with FROG's own trailing one-year pace, with 93% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 8 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
9
144 transactions
Purchases
$0
0 shares
Sales
$176.6M
2,139,943 shares
Net activity
-$176.6M
purchases less sales

How much of that selling was preplanned? 93% planned / 7% discretionary

10b5-1 plan sales $164.2M 138 transactions · 1,999,380 shares
Discretionary sales $12.4M 6 transactions · 140,563 shares

Largest single sale: $13.5M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Shlomi Ben Haim 7 fills CHIEF EXECUTIVE OFFICER Sell 10b5-1 45,700 $85.35 $3.9M 4,488,149 −1% of holding
Notman Tali 2 fills CHIEF REVENUE OFFICER Sell 10b5-1 18,794 $86.98 $1.6M 669,523 −2.7% of holding
Landman Yoav 5 fills CHIEF TECHNOLOGY OFFICER Sell 10b5-1 45,000 $89.27 $4.0M 5,182,934 −0.9% of holding
Grabscheid Eduard 6 fills CHIEF FINANCIAL OFFICER Sell 10b5-1 8,436 $91.60 $772.7K 198,430 −4.1% of holding
Shlomi Ben Haim CHIEF EXECUTIVE OFFICER Sell 37,232 $90.51 $3.4M 4,495,005 −0.8% of holding
Notman Tali CHIEF REVENUE OFFICER Sell 19,157 $90.51 $1.7M 687,472 −2.7% of holding
Grabscheid Eduard CHIEF FINANCIAL OFFICER Sell 8,780 $90.51 $794.7K 200,496 −4.2% of holding
Simon Frederic 8 fills Director Sell 10b5-1 120,000 $93.21 $11.2M 2,921,204 −3.9% of holding
Steele Elisa Director Sell 10b5-1 554 $103.41 $57.3K 23,750 −2.3% of holding
Landman Yoav 4 fills CHIEF TECHNOLOGY OFFICER Sell 10b5-1 249,300 $100.72 $25.1M 5,407,273 −4.4% of holding
Simon Frederic 10 fills Director Sell 10b5-1 120,000 $90.86 $10.9M 3,099,428 −3.7% of holding
Landman Yoav 10 fills CHIEF TECHNOLOGY OFFICER Sell 10b5-1 45,000 $90.86 $4.1M 5,491,438 −0.8% of holding
Shlomi Ben Haim 5 fills CHIEF EXECUTIVE OFFICER Sell 10b5-1 15,000 $91.00 $1.4M 4,576,937 −0.3% of holding
ZWARENSTEIN BARRY Director Sell 10b5-1 1,250 $80.10 $100.1K 31,687 −3.8% of holding
Landman Yoav 5 fills CHIEF TECHNOLOGY OFFICER Sell 10b5-1 45,000 $87.23 $3.9M 5,537,238 −0.8% of holding
Sela Yossi 4 fills Director Sell 10b5-1 25,000 $87.43 $2.2M 100,348 −19.9% of holding
Shlomi Ben Haim 3 fills CHIEF EXECUTIVE OFFICER Sell 10b5-1 15,000 $94.37 $1.4M 4,586,392 −0.3% of holding
Landman Yoav CHIEF TECHNOLOGY OFFICER Sell 10b5-1 700 $99.00 $69.3K 5,538,338 −0% of holding
Simon Frederic 4 fills Director Sell 10b5-1 120,000 $91.07 $10.9M 3,195,553 −3.6% of holding
Grabscheid Eduard CHIEF FINANCIAL OFFICER Sell 10b5-1 561 $92.61 $52.0K 209,097 −0.3% of holding
Landman Yoav CHIEF TECHNOLOGY OFFICER Sell 10b5-1 150,000 $89.99 $13.5M 5,539,038 −2.6% of holding
Shlomi Ben Haim CHIEF EXECUTIVE OFFICER Sell 10b5-1 65,999 $90.03 $5.9M 4,592,237 −1.4% of holding
Landman Yoav 4 fills CHIEF TECHNOLOGY OFFICER Sell 10b5-1 45,000 $78.11 $3.5M 5,727,748 −0.8% of holding
Shlomi Ben Haim 3 fills CHIEF EXECUTIVE OFFICER Sell 10b5-1 93,072 $84.60 $7.9M 4,728,177 −1.9% of holding
ZWARENSTEIN BARRY Director Sell 10b5-1 1,250 $84.35 $105.4K 32,937 −3.7% of holding
Notman Tali 3 fills CHIEF REVENUE OFFICER Sell 10b5-1 22,015 $83.95 $1.8M 717,266 −3% of holding
Grabscheid Eduard 3 fills CHIEF FINANCIAL OFFICER Sell 10b5-1 5,654 $84.69 $478.8K 213,410 −2.6% of holding
Shlomi Ben Haim CHIEF EXECUTIVE OFFICER Sell 43,056 $86.54 $3.7M 4,751,308 −0.9% of holding
Notman Tali CHIEF REVENUE OFFICER Sell 22,854 $86.54 $2.0M 728,644 −3% of holding
Grabscheid Eduard CHIEF FINANCIAL OFFICER Sell 9,484 $86.54 $820.7K 215,312 −4.2% of holding
Simon Frederic 9 fills Director Sell 10b5-1 120,000 $85.84 $10.3M 3,339,528 −3.5% of holding
Landman Yoav 3 fills CHIEF TECHNOLOGY OFFICER Sell 10b5-1 100,000 $81.47 $8.1M 5,805,675 −1.7% of holding
Shlomi Ben Haim CHIEF EXECUTIVE OFFICER Sell 10b5-1 51,237 $75.02 $3.8M 4,794,364 −1.1% of holding
Shlomi Ben Haim CHIEF EXECUTIVE OFFICER Sell 10b5-1 48,763 $75.04 $3.7M 4,845,601 −1% of holding
Wassenaar Yvonne Director Sell 10b5-1 1,368 $72.40 $99.0K 21,944 −5.9% of holding
Steele Elisa Director Sell 10b5-1 684 $72.40 $49.5K 24,304 −2.7% of holding
Simon Frederic 4 fills Director Sell 10b5-1 117,500 $63.78 $7.5M 3,441,230 −3.3% of holding
Landman Yoav 4 fills CHIEF TECHNOLOGY OFFICER Sell 10b5-1 75,000 $64.22 $4.8M 5,822,637 −1.3% of holding
Shlomi Ben Haim 2 fills CHIEF EXECUTIVE OFFICER Sell 10b5-1 25,000 $52.27 $1.3M 4,718,295 −0.5% of holding
ZWARENSTEIN BARRY 2 fills Director Sell 10b5-1 1,250 $49.00 $61.3K 29,910 −4% of holding
Landman Yoav 3 fills CHIEF TECHNOLOGY OFFICER Sell 10b5-1 15,000 $42.87 $643.0K 5,837,510 −0.3% of holding
Shlomi Ben Haim 2 fills CHIEF EXECUTIVE OFFICER Sell 10b5-1 25,000 $48.88 $1.2M 4,744,830 −0.5% of holding
Simon Frederic Director Sell 10b5-1 25,000 $50.35 $1.3M 3,458,286 −0.7% of holding
Simon Frederic 3 fills Director Sell 10b5-1 55,000 $48.34 $2.7M 3,526,186 −1.5% of holding
Simon Frederic Director Sell 10b5-1 9,600 $48.17 $462.4K 3,538,286 −0.3% of holding
ZWARENSTEIN BARRY Director Sell 10b5-1 1,250 $49.00 $61.3K 31,253 −3.8% of holding
Sela Yossi Director Sell 10b5-1 25,000 $45.20 $1.1M 103,922 −19.4% of holding
Shlomi Ben Haim CHIEF EXECUTIVE OFFICER Sell 10b5-1 25,000 $45.07 $1.1M 4,765,249 −0.5% of holding
Simon Frederic 2 fills Director Sell 10b5-1 10,400 $46.10 $479.4K 3,548,286 −0.3% of holding
Grabscheid Eduard 2 fills CHIEF FINANCIAL OFFICER Sell 10b5-1 9,043 $45.00 $406.9K 229,596 −3.8% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.