FRPT Freshpet, Inc.
Freshpet, Inc. (FRPT) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 100% planned / 0% discretionary
Largest single sale: $3.1M.
Where they traded
Last open-market purchase: May 20, 2026 , by BREWSTER DARYL G .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Cyr William B. 4 fills | Chief Executive Officer | Sell 10b5-1 | 39,664 | $74.72 | $3.0M | 350,744 −10.2% of holding | |
| Cyr William B. 5 fills | Chief Executive Officer | Sell 10b5-1 | 43,960 | $75.85 | $3.3M | 331,876 −11.7% of holding | |
| Cyr William B. 4 fills | Chief Executive Officer | Sell 10b5-1 | 43,945 | $73.90 | $3.2M | 309,905 −12.4% of holding | |
| Cyr William B. 4 fills | Chief Executive Officer | Sell 10b5-1 | 44,078 | $74.72 | $3.3M | 288,493 −13.3% of holding | |
| Cyr William B. 4 fills | Chief Executive Officer | Sell 10b5-1 | 44,067 | $72.83 | $3.2M | 267,152 −14.2% of holding | |
| Cyr William B. 4 fills | Chief Executive Officer | Sell 10b5-1 | 44,069 | $72.90 | $3.2M | 245,805 −15.2% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.