FRPT Freshpet, Inc.

NASDAQ
$65.17

Freshpet, Inc. (FRPT) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with FRPT's own trailing one-year pace, with 90% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 1 seller in the last 90 days
Insiders buying
7
10 transactions
Insiders selling
2
65 transactions
Purchases
$528.1K
10,219 shares
Sales
$37.0M
610,140 shares
Net activity
-$36.5M
purchases less sales

How much of that selling was preplanned? 90% planned / 10% discretionary

10b5-1 plan sales $33.2M 61 transactions · 541,863 shares
Discretionary sales $3.8M 4 transactions · 68,277 shares

Largest single sale: $3.1M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: May 20, 2026 , by BREWSTER DARYL G .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Cyr William B. 4 fills Chief Executive Officer Sell 10b5-1 39,664 $74.72 $3.0M 350,744 −10.2% of holding
Cyr William B. 5 fills Chief Executive Officer Sell 10b5-1 43,960 $75.85 $3.3M 331,876 −11.7% of holding
Cyr William B. 4 fills Chief Executive Officer Sell 10b5-1 43,945 $73.90 $3.2M 309,905 −12.4% of holding
Cyr William B. 4 fills Chief Executive Officer Sell 10b5-1 44,078 $74.72 $3.3M 288,493 −13.3% of holding
Cyr William B. 4 fills Chief Executive Officer Sell 10b5-1 44,067 $72.83 $3.2M 267,152 −14.2% of holding
Cyr William B. 4 fills Chief Executive Officer Sell 10b5-1 44,069 $72.90 $3.2M 245,805 −15.2% of holding
Cyr William B. 5 fills Chief Executive Officer Sell 10b5-1 46,814 $51.04 $2.4M 253,739 −15.6% of holding
Cyr William B. 4 fills Chief Executive Officer Sell 10b5-1 47,582 $47.88 $2.3M 204,585 −18.9% of holding
Steeneck Craig D. Director Buy 2,000 $47.83 $95.7K 37,500
BREWSTER DARYL G Director Buy 211 $47.52 $10.0K 59,545
Cyr William B. 7 fills Chief Executive Officer Sell 10b5-1 47,181 $49.01 $2.3M 195,471 −19.4% of holding
MCLEVISH TIMOTHY R Director Buy 3,000 $48.67 $146.0K 39,879
Biegger David 3 fills Director Buy 1,000 $49.14 $49.1K 8,488
Kelley Jacki Sue Director Buy 1,000 $48.05 $48.1K 14,496
Cyr William B. 6 fills Chief Executive Officer Sell 10b5-1 47,183 $49.30 $2.3M 202,035 −18.9% of holding
Cyr William B. 7 fills Chief Executive Officer Sell 10b5-1 46,818 $48.98 $2.3M 157,089 −23% of holding
Cyr William B. 7 fills Chief Executive Officer Sell 10b5-1 46,502 $50.72 $2.4M 145,936 −24.2% of holding
GEORGE WALTER N. Director Buy 2,000 $54.67 $109.3K 50,746
GEORGE WALTER N. Director Buy 630 $79.04 $49.8K 47,157
Morris Scott James President Sell 5,142 $62.33 $320.5K 30,858 −14.3% of holding
Morris Scott James 3 fills President Sell 63,135 $55.21 $3.5M 196,112 −24.4% of holding
Fajemirokun-Beck Olufunlayo Olurinde Director Buy 378 $53.12 $20.1K 9,615

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.