GO Grocery Outlet, Inc.
Grocery Outlet, Inc. (GO) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 3% planned / 97% discretionary
Largest single sale: $393.6K.
Where they traded
Last open-market purchase: August 27, 2026 , by Jaros Carey F. .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Jaros Carey F. | Director | Buy | 15,000 | $11.70 | $175.5K | 60,000 | |
| Kerr Frank Michael | See Remarks | Sell | 1,432 | $11.30 | $16.2K | 54,342 −2.6% of holding | |
| Miller Paul Blaine | See Remarks | Buy | 8,000 | $10.90 | $87.2K | 72,171 | |
| Miller Paul Blaine | See Remarks | Buy | 5,000 | $9.50 | $47.5K | 64,171 | |
| Miller Paul Blaine | See Remarks | Buy | 10,000 | $9.37 | $93.7K | 59,171 | |
| Bortner Andrea Renee | See Remarks | Sell 10b5-1 | 1,851 | $7.00 | $13.0K | 77,287 −2.3% of holding | |
| Ragatz Erik D. | Director | Buy | 125,000 | $7.06 | $882.5K | 651,500 | |
| Potter Jason J. N. | President and CEO | Buy | 2,556 | $6.68 | $17.1K | 687,174 | |
| Potter Jason J. N. | President and CEO | Buy | 110,252 | $6.35 | $700.1K | 684,618 | |
| Potter Jason J. N. | President and CEO | Buy | 286,097 | $5.90 | $1.7M | 574,366 | |
| Ragatz Erik D. | Director | Buy | 50,000 | $5.75 | $287.5K | 526,500 | |
| Ragatz Erik D. | Director | Buy | 33,997 | $5.85 | $198.9K | 476,500 | |
| Ragatz Erik D. | Director | Buy | 16,003 | $5.85 | $93.6K | 442,503 | |
| Ragatz Erik D. | Director | Buy | 100,000 | $6.09 | $609.0K | 426,500 | |
| Wilson Steven K. | EVP, Chief Purchasing Officer | Sell | 4,721 | $6.06 | $28.6K | 120,171 −3.8% of holding | |
| Bortner Andrea Renee | See Remarks | Sell | 3,705 | $6.06 | $22.5K | 79,138 −4.5% of holding | |
| Thompson Luke D | EVP, GC and Secretary | Sell | 3,425 | $6.06 | $20.8K | 92,813 −3.6% of holding | |
| Ragatz Erik D. | Director | Buy | 125,000 | $6.00 | $750.0K | 326,500 | |
| Jaros Carey F. | Director | Buy | 40,000 | $6.26 | $250.4K | 76,066 | |
| Bortner Andrea Renee | See Remarks | Sell 10b5-1 | 1,630 | $6.30 | $10.3K | 18,408 −8.1% of holding | |
| Lindberg Eric J. Jr. | Director | Buy | 275,000 | $5.98 | $1.6M | 443,705 | |
| York Jeffrey 2 fills | Director | Buy | 120,000 | $5.82 | $698.2K | 120,000 | |
| Potter Jason J. N. | President and CEO | Sell | 67,397 | $5.84 | $393.6K | 101,095 −40% of holding | |
| Wilson Steven K. | EVP, Chief Purchasing Officer | Sell | 5,141 | $5.84 | $30.0K | 124,892 −4% of holding | |
| MILLER CHRISTOPHER M | EVP, Chief Financial Officer | Sell | 5,024 | $5.84 | $29.3K | 38,675 −11.5% of holding | |
| Bortner Andrea Renee | See Remarks | Sell | 4,053 | $5.84 | $23.7K | 20,038 −16.8% of holding | |
| Thompson Luke D | EVP, GC and Secretary | Sell | 3,785 | $5.84 | $22.1K | 35,523 −9.6% of holding | |
| BACHMAN JOHN E. 2 fills | Director | Buy | 16,000 | $6.46 | $103.3K | 73,367 | |
| Wilson Steven K. | EVP, Chief Purchasing Officer | Sell | 25,000 | $12.53 | $313.3K | 116,923 −17.6% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.