GOOG Alphabet Inc.

NASDAQ
$345.71

Alphabet Inc. (GOOG) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with GOOG's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 3 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
6
269 transactions
Purchases
$0
0 shares
Sales
$162.6M
550,101 shares
Net activity
-$162.6M
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $0 0 transactions · 0 shares
Discretionary sales $162.6M 269 transactions · 550,101 shares

Largest single sale: $4.8M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
ARNOLD FRANCES Director Sell 82 $337.71 $27.7K 18,995 −0.4% of holding
ARNOLD FRANCES Director Sell 82 $333.39 $27.3K 18,914 −0.4% of holding
Saraci Marsida VP, Chief Accounting Officer Sell 449 $333.20 $149.6K 27,386 −1.6% of holding
ARNOLD FRANCES Director Sell 112 $351.28 $39.3K 18,833 −0.6% of holding
WALKER JOHN KENT 8 fills President, Global Affairs, CLO Sell 8,998 $349.29 $3.1M 83,528 −9.7% of holding
Saraci Marsida VP, Chief Accounting Officer Sell 449 $341.72 $153.4K 27,348 −1.6% of holding
Hennessy John L. 12 fills Director Sell 1,050 $368.63 $387.1K 2,486 −29.7% of holding
ARNOLD FRANCES Director Sell 102 $381.00 $38.9K 18,721 −0.5% of holding
Hennessy John L. 11 fills Director Sell 1,050 $393.26 $412.9K 3,544 −22.9% of holding
ARNOLD FRANCES Director Sell 102 $371.00 $37.8K 18,621 −0.5% of holding
Hennessy John L. 12 fills Director Sell 1,050 $331.65 $348.2K 4,526 −18.8% of holding
O'Toole Amie Thuener VP, Chief Accounting Officer Sell 617 $289.63 $178.7K 10,093 −5.8% of holding
ARNOLD FRANCES Director Sell 102 $275.19 $28.1K 18,316 −0.6% of holding
WALKER JOHN KENT 5 fills President, Global Affairs, CLO Sell 8,993 $275.89 $2.5M 58,124 −13.4% of holding
Pichai Sundar 5 fills Chief Executive Officer Sell 32,500 $307.89 $10.0M 1,668,367 −1.9% of holding
Hennessy John L. 8 fills Director Sell 1,050 $303.41 $318.6K 5,576 −15.8% of holding
Pichai Sundar 5 fills Chief Executive Officer Sell 32,500 $303.38 $9.9M 1,705,760 −1.9% of holding
O'Toole Amie Thuener VP, Chief Accounting Officer Sell 955 $298.00 $284.6K 9,918 −8.8% of holding
ARNOLD FRANCES Director Sell 112 $302.99 $33.9K 18,418 −0.6% of holding
Pichai Sundar 4 fills Chief Executive Officer Sell 32,500 $303.92 $9.9M 2,845,771 −1.1% of holding
WALKER JOHN KENT 8 fills President, Global Affairs, CLO Sell 47,574 $301.45 $14.3M 58,901 −44.7% of holding
Hennessy John L. 8 fills Director Sell 600 $306.73 $184.0K 21,132 −2.8% of holding
Pichai Sundar 14 fills Chief Executive Officer Sell 32,500 $335.18 $10.9M 2,211,272 −1.4% of holding
O'Toole Amie Thuener VP, Chief Accounting Officer Sell 933 $336.55 $314.0K 9,916 −8.6% of holding
ARNOLD FRANCES Director Sell 102 $340.00 $34.7K 18,307 −0.6% of holding
Pichai Sundar 12 fills Chief Executive Officer Sell 32,500 $327.30 $10.6M 2,243,736 −1.4% of holding
Hennessy John L. 10 fills Director Sell 600 $337.52 $202.5K 21,794 −2.7% of holding
Pichai Sundar 11 fills Chief Executive Officer Sell 32,500 $321.21 $10.4M 2,276,372 −1.4% of holding
ARNOLD FRANCES Director Sell 102 $313.45 $32.0K 18,205 −0.6% of holding
WALKER JOHN KENT 3 fills President, Global Affairs, CLO Sell 17,829 $314.89 $5.6M 49,562 −26.5% of holding
Pichai Sundar 9 fills Chief Executive Officer Sell 32,500 $299.80 $9.7M 2,260,740 −1.4% of holding
O'Toole Amie Thuener VP, Chief Accounting Officer Sell 2,778 $312.30 $867.6K 8,962 −23.7% of holding
Hennessy John L. 10 fills Director Sell 600 $308.19 $184.9K 4,483 −11.8% of holding
Pichai Sundar 8 fills Chief Executive Officer Sell 32,500 $319.50 $10.4M 2,303,519 −1.4% of holding
O'Toole Amie Thuener VP, Chief Accounting Officer Sell 954 $317.00 $302.4K 11,740 −7.5% of holding
ARNOLD FRANCES Director Sell 102 $317.66 $32.4K 18,104 −0.6% of holding
Pichai Sundar 14 fills Chief Executive Officer Sell 32,500 $296.64 $9.6M 2,337,019 −1.4% of holding
O'Toole Amie Thuener 7 fills VP, Chief Accounting Officer Sell 2,778 $288.26 $800.8K 13,639 −16.9% of holding
Hennessy John L. 12 fills Director Sell 600 $280.06 $168.0K 5,034 −10.6% of holding
Pichai Sundar 8 fills Chief Executive Officer Sell 32,500 $283.48 $9.2M 2,368,219 −1.4% of holding
O'Toole Amie Thuener VP, Chief Accounting Officer Sell 954 $282.33 $269.3K 14,517 −6.2% of holding
ARNOLD FRANCES Director Sell 112 $291.80 $32.7K 18,004 −0.6% of holding
Pichai Sundar 6 fills Chief Executive Officer Sell 32,500 $250.15 $8.1M 2,400,072 −1.3% of holding
O'Toole Amie Thuener 5 fills VP, Chief Accounting Officer Sell 2,778 $250.05 $694.7K 163,934 −1.7% of holding
Hennessy John L. 5 fills Director Sell 600 $242.92 $145.8K 5,636 −9.6% of holding
Pichai Sundar 8 fills Chief Executive Officer Sell 32,500 $243.41 $7.9M 2,433,719 −1.3% of holding
O'Toole Amie Thuener VP, Chief Accounting Officer Sell 953 $241.20 $229.9K 17,294 −5.2% of holding
ARNOLD FRANCES Director Sell 103 $243.13 $25.0K 17,284 −0.6% of holding
WALKER JOHN KENT 9 fills President, Global Affairs, CLO Sell 17,816 $247.42 $4.4M 57,901 −23.5% of holding
Pichai Sundar 5 fills Chief Executive Officer Sell 32,500 $249.50 $8.1M 2,428,727 −1.3% of holding
O'Toole Amie Thuener VP, Chief Accounting Officer Sell 2,778 $245.00 $680.6K 17,293 −13.8% of holding
Hennessy John L. 5 fills Director Sell 600 $249.44 $149.7K 6,286 −8.7% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.