HNST The Honest Company, Inc.
The Honest Company, Inc. (HNST) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 0% planned / 100% discretionary
Largest single sale: $588.3K.
Where they traded
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| von Kunssberg Etienne | SVP, Supply Chain | Sell | 4,578 | $5.01 | $22.9K | 383,517 −1.2% of holding | |
| Vernon Carla | Chief Executive Officer | Sell | 117,893 | $4.99 | $588.3K | 3,828,558 −3% of holding | |
| Sheehey Brendan | General Counsel | Sell | 9,664 | $4.99 | $48.2K | 706,224 −1.3% of holding | |
| Ball Dorria L. | Chief People Officer | Sell | 6,812 | $4.99 | $34.0K | 418,584 −1.6% of holding | |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 6,403 | $4.99 | $32.0K | 454,394 −1.4% of holding | |
| Mayle Jonathan | SVP, Customer Sales | Sell | 6,161 | $4.99 | $30.7K | 363,994 −1.7% of holding | |
| Bruce Curtiss James III | Chief Fin. & Operating Officer | Sell | 3,129 | $4.99 | $15.6K | 582,986 −0.5% of holding | |
| von Kunssberg Etienne | SVP, Supply Chain | Sell | 2,617 | $4.99 | $13.1K | 282,296 −0.9% of holding | |
| Turner Andrea | Director | Sell | 29,899 | $5.21 | $155.8K | 252,405 −10.6% of holding | |
| Mayle Jonathan | SVP, Customer Sales | Sell | 79,000 | $5.22 | $412.4K | 370,155 −17.6% of holding | |
| Turner Andrea | Director | Sell | 34,396 | $5.30 | $182.3K | 282,304 −10.9% of holding | |
| von Kunssberg Etienne | SVP, Supply Chain | Sell | 4,544 | $3.34 | $15.2K | 284,913 −1.6% of holding | |
| Vernon Carla | Chief Executive Officer | Sell | 119,389 | $3.14 | $374.9K | 3,946,451 −2.9% of holding | |
| Winchell Stephen | Chief Innovation Officer | Sell | 12,886 | $3.14 | $40.5K | 483,293 −2.6% of holding | |
| Bruce Curtiss James III | Chief Financial Officer | Sell | 12,669 | $3.14 | $39.8K | 526,157 −2.4% of holding | |
| Sheehey Brendan | General Counsel | Sell | 9,784 | $3.14 | $30.7K | 715,888 −1.3% of holding | |
| Ball Dorria L. | Chief People Officer | Sell | 6,899 | $3.14 | $21.7K | 425,396 −1.6% of holding | |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 6,673 | $3.14 | $21.0K | 460,797 −1.4% of holding | |
| Mayle Jonathan | SVP, Customer Sales | Sell | 6,236 | $3.14 | $19.6K | 449,155 −1.4% of holding | |
| von Kunssberg Etienne | SVP, Supply Chain | Sell | 2,651 | $3.14 | $8.3K | 289,457 −0.9% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.