HNST The Honest Company, Inc.

NASDAQ
$5.55

The Honest Company, Inc. (HNST) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with HNST's own trailing one-year pace, with 0% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 8 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
10
38 transactions
Purchases
$0
0 shares
Sales
$3.8M
1,098,112 shares
Net activity
-$3.8M
purchases less sales

How much of that selling was preplanned? 0% planned / 100% discretionary

10b5-1 plan sales $12.8K 1 transaction · 5,049 shares
Discretionary sales $3.8M 37 transactions · 1,093,063 shares

Largest single sale: $588.3K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
von Kunssberg Etienne SVP, Supply Chain Sell 4,578 $5.01 $22.9K 383,517 −1.2% of holding
Vernon Carla Chief Executive Officer Sell 117,893 $4.99 $588.3K 3,828,558 −3% of holding
Sheehey Brendan General Counsel Sell 9,664 $4.99 $48.2K 706,224 −1.3% of holding
Ball Dorria L. Chief People Officer Sell 6,812 $4.99 $34.0K 418,584 −1.6% of holding
Sternweis Thomas SVP, Enterprise Dev. & Strat. Sell 6,403 $4.99 $32.0K 454,394 −1.4% of holding
Mayle Jonathan SVP, Customer Sales Sell 6,161 $4.99 $30.7K 363,994 −1.7% of holding
Bruce Curtiss James III Chief Fin. & Operating Officer Sell 3,129 $4.99 $15.6K 582,986 −0.5% of holding
von Kunssberg Etienne SVP, Supply Chain Sell 2,617 $4.99 $13.1K 282,296 −0.9% of holding
Turner Andrea Director Sell 29,899 $5.21 $155.8K 252,405 −10.6% of holding
Mayle Jonathan SVP, Customer Sales Sell 79,000 $5.22 $412.4K 370,155 −17.6% of holding
Turner Andrea Director Sell 34,396 $5.30 $182.3K 282,304 −10.9% of holding
von Kunssberg Etienne SVP, Supply Chain Sell 4,544 $3.34 $15.2K 284,913 −1.6% of holding
Vernon Carla Chief Executive Officer Sell 119,389 $3.14 $374.9K 3,946,451 −2.9% of holding
Winchell Stephen Chief Innovation Officer Sell 12,886 $3.14 $40.5K 483,293 −2.6% of holding
Bruce Curtiss James III Chief Financial Officer Sell 12,669 $3.14 $39.8K 526,157 −2.4% of holding
Sheehey Brendan General Counsel Sell 9,784 $3.14 $30.7K 715,888 −1.3% of holding
Ball Dorria L. Chief People Officer Sell 6,899 $3.14 $21.7K 425,396 −1.6% of holding
Sternweis Thomas SVP, Enterprise Dev. & Strat. Sell 6,673 $3.14 $21.0K 460,797 −1.4% of holding
Mayle Jonathan SVP, Customer Sales Sell 6,236 $3.14 $19.6K 449,155 −1.4% of holding
von Kunssberg Etienne SVP, Supply Chain Sell 2,651 $3.14 $8.3K 289,457 −0.9% of holding
von Kunssberg Etienne SVP, Supply Chain Sell 16,602 $2.75 $45.7K 292,108 −5.4% of holding
Vernon Carla 2 fills Chief Executive Officer Sell 258,376 $2.85 $736.4K 4,065,840 −6% of holding
Sheehey Brendan General Counsel Sell 22,556 $2.85 $64.3K 725,672 −3% of holding
Winchell Stephen Chief Innovation Officer Sell 21,287 $2.85 $60.7K 496,179 −4.1% of holding
Ball Dorria L. Chief People Officer Sell 15,099 $2.85 $43.0K 432,295 −3.4% of holding
Sternweis Thomas SVP, Enterprise Dev. & Strat. Sell 14,866 $2.85 $42.4K 467,470 −3.1% of holding
Mayle Jonathan SVP, Customer Sales Sell 12,725 $2.85 $36.3K 455,391 −2.7% of holding
von Kunssberg Etienne SVP, Supply Chain Sell 12,179 $2.85 $34.7K 308,710 −3.8% of holding
Winchell Stephen Chief Innovation Officer Sell 73,685 $2.84 $209.3K 517,466 −12.5% of holding
Barton Katherine Chief Growth Officer Sell 10b5-1 5,049 $2.53 $12.8K 858,649 −0.6% of holding
Vernon Carla Chief Executive Officer Sell 97,505 $2.60 $253.5K 2,901,488 −3.3% of holding
Barton Katherine Chief Growth Officer Sell 28,896 $2.60 $75.1K 863,698 −3.2% of holding
Sheehey Brendan General Counsel Sell 11,849 $2.60 $30.8K 556,739 −2.1% of holding
Winchell Stephen Chief Innovation Officer Sell 10,595 $2.60 $27.5K 399,662 −2.6% of holding
Sternweis Thomas SVP, Enterprise Dev. & Strat. Sell 5,071 $2.60 $13.2K 285,808 −1.7% of holding
Ball Dorria L. Chief People Officer Sell 4,767 $2.60 $12.4K 262,624 −1.8% of holding
Mayle Jonathan SVP, Customer Sales Sell 4,722 $2.60 $12.3K 293,424 −1.6% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.