HSY The Hershey Company

NYSE
$173.32

The Hershey Company (HSY) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Bearish Selling ran elevated versus HSY's own trailing one-year pace, with 1% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
4
290 transactions
Purchases
$0
0 shares
Sales
$107.9M
604,784 shares
Net activity
-$107.9M
purchases less sales

How much of that selling was preplanned? 1% planned / 99% discretionary

10b5-1 plan sales $554.4K 3 transactions · 3,160 shares
Discretionary sales $107.4M 287 transactions · 601,624 shares

Largest single sale: $1.8M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: November 24, 2025 , by Schechtman Natalie .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $171.56 $1.7M 844,794 −1.2% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $173.49 $1.7M 855,764 −1.2% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 2 fills 10% Owner Sell 10,000 $173.58 $1.7M 857,462 −1.2% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $174.55 $1.7M 874,453 −1.1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $177.29 $1.8M 884,641 −1.1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $177.08 $1.8M 895,852 −1.1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $176.36 $1.8M 904,442 −1.1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $180.01 $1.8M 910,253 −1.1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $181.16 $1.8M 922,163 −1.1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $185.99 $1.9M 930,320 −1.1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $186.95 $1.9M 941,166 −1.1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $189.52 $1.9M 956,024 −1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $186.79 $1.9M 965,600 −1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $189.00 $1.9M 975,782 −1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $188.11 $1.9M 986,019 −1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $183.36 $1.8M 995,817 −1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $181.58 $1.8M 1,003,512 −1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $184.34 $1.8M 1,015,727 −1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 2 fills 10% Owner Sell 10,000 $186.04 $1.9M 1,022,030 −1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $183.09 $1.8M 1,036,089 −1% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $181.91 $1.8M 1,045,948 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $182.13 $1.8M 1,055,846 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $182.77 $1.8M 1,066,065 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $181.71 $1.8M 1,075,819 −0.9% of holding
McCalman Jennifer VP, Chief Accounting Officer Sell 10b5-1 710 $180.78 $128.4K 3,586 −16.5% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $178.95 $1.8M 1,086,094 −0.9% of holding
Voskuil Steven E SVP, Chief Financial Officer Sell 10b5-1 950 $180.00 $171.0K 52,245 −1.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 7 fills 10% Owner Sell 10,000 $177.75 $1.8M 1,095,972 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $177.46 $1.8M 1,106,103 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $175.35 $1.8M 1,114,012 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $179.12 $1.8M 1,123,439 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $184.79 $1.8M 1,133,019 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $183.00 $1.8M 1,143,459 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $179.37 $1.8M 1,156,036 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $174.45 $1.7M 1,165,988 −0.9% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $171.30 $1.7M 1,174,853 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $172.03 $1.7M 1,185,994 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $170.36 $1.7M 1,194,735 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $171.12 $1.7M 1,206,101 −0.8% of holding
Voskuil Steven E SVP, Chief Financial Officer Sell 10b5-1 1,500 $170.00 $255.0K 53,195 −2.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 8 fills 10% Owner Sell 10,000 $172.34 $1.7M 1,215,938 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $174.11 $1.7M 1,225,486 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $170.60 $1.7M 1,234,028 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $171.30 $1.7M 1,244,191 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $175.68 $1.8M 1,255,867 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $172.92 $1.7M 1,265,088 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $171.85 $1.7M 1,275,781 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 5 fills 10% Owner Sell 10,000 $175.26 $1.8M 1,286,023 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 8 fills 10% Owner Sell 10,000 $177.32 $1.8M 1,293,389 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 7 fills 10% Owner Sell 10,000 $178.28 $1.8M 1,305,873 −0.8% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $181.26 $1.8M 1,314,113 −0.8% of holding
Robbin-Coker Cordel Director Sell 124 $180.37 $22.4K 1,643 −7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $179.09 $1.8M 1,326,027 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $176.36 $1.8M 1,336,081 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 3 fills 10% Owner Sell 10,000 $180.56 $1.8M 1,342,594 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $178.31 $1.8M 1,356,073 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 6 fills 10% Owner Sell 10,000 $177.79 $1.8M 1,363,128 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $182.38 $1.8M 1,375,475 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 7 fills 10% Owner Sell 10,000 $177.06 $1.8M 1,385,919 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 7 fills 10% Owner Sell 10,000 $171.01 $1.7M 1,396,061 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $172.41 $1.7M 1,403,281 −0.7% of holding
Voskuil Steven E SVP, Chief Financial Officer Sell 1,500 $173.43 $260.1K 54,695 −2.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 12 fills 10% Owner Sell 10,000 $177.24 $1.8M 1,415,627 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $182.42 $1.8M 1,424,067 −0.7% of holding
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 4 fills 10% Owner Sell 10,000 $180.60 $1.8M 1,435,404 −0.7% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.