KO The Coca-Cola Company

NYSE
$88.29

The Coca-Cola Company (KO) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with KO's own trailing one-year pace, with 55% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 6 sellers in the last 90 days
Insiders buying
1
3 transactions
Insiders selling
11
40 transactions
Purchases
$998.7K
14,267 shares
Sales
$255.7M
3,121,783 shares
Net activity
-$254.7M
purchases less sales

How much of that selling was preplanned? 55% planned / 45% discretionary

10b5-1 plan sales $141.9M 15 transactions · 1,708,918 shares
Discretionary sales $113.9M 25 transactions · 1,412,865 shares

Largest single sale: $35.0M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: October 24, 2025 , by Levchin Max R .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Pietracci Bruno 3 fills Other Sell 111,365 $90.93 $10.1M None left
QUAN NANCY Executive Vice President Sell 50,000 $90.39 $4.5M 223,330 −18.3% of holding
Ray Sanket Other Sell 9,958 $86.50 $861.4K 62,105 −13.8% of holding
Ortega Luisa 2 fills Other Sell 55,755 $86.59 $4.8M 30,386 −64.7% of holding
MURPHY JOHN President and CFO Sell 152,483 $87.31 $13.3M 279,917 −35.3% of holding
Quincey James Chairman Sell 10b5-1 145,947 $90.09 $13.1M 122,833 −54.3% of holding
Quincey James Chairman Sell 10b5-1 381,140 $90.04 $34.3M 122,833 −75.6% of holding
Pietracci Bruno 2 fills Other Sell 10b5-1 75,727 $89.65 $6.8M None left
MANN JENNIFER K Executive Vice President Sell 10b5-1 23,984 $83.41 $2.0M 157,400 −13.2% of holding
MANN JENNIFER K 3 fills Executive Vice President Sell 10b5-1 100,000 $80.75 $8.1M 207,400 −32.5% of holding
MANN JENNIFER K 2 fills Executive Vice President Sell 10b5-1 100,000 $79.46 $7.9M 207,400 −32.5% of holding
Quincey James Chairman Sell 10b5-1 436,296 $80.13 $35.0M 122,833 −78% of holding
MANN JENNIFER K 2 fills Executive Vice President Sell 10b5-1 100,000 $79.46 $7.9M 207,400 −32.5% of holding
Quincey James Chairman Sell 10b5-1 8,000 $80.00 $640.0K 122,833 −6.1% of holding
QUAN NANCY Executive Vice President Sell 31,625 $80.93 $2.6M 223,330 −12.4% of holding
Quincey James Chairman Sell 200,000 $78.90 $15.8M 78,155 −71.9% of holding
Douglas Monica Howard Executive Vice President Sell 23,880 $77.37 $1.8M 17,725 −57.4% of holding
Quincey James 2 fills Chairman and CEO Sell 250,688 $79.14 $19.8M 528,155 −32.2% of holding
Pietracci Bruno Other Sell 28,765 $79.41 $2.3M None left
QUAN NANCY Executive Vice President Sell 23,556 $79.50 $1.9M 223,330 −9.5% of holding
MURPHY JOHN President and CFO Sell 72,449 $80.52 $5.8M 279,917 −20.6% of holding
Perez Beatriz R Executive Vice President Sell 21,326 $81.00 $1.7M 173,728 −10.9% of holding
Perez Beatriz R Executive Vice President Sell 21,326 $80.75 $1.7M 173,728 −10.9% of holding
MURPHY JOHN President and CFO Sell 99,437 $80.42 $8.0M 410,550 −19.5% of holding
Douglas Monica Howard Executive Vice President Sell 20,000 $80.16 $1.6M 57,532 −25.8% of holding
Perez Beatriz R Executive Vice President Sell 15,000 $80.60 $1.2M 173,728 −7.9% of holding
Quincey James Chairman and CEO Sell 10b5-1 337,824 $77.10 $26.0M 342,546 −49.7% of holding
QUAN NANCY Executive Vice President Sell 31,625 $71.17 $2.3M 223,330 −12.4% of holding
ARROYO MANUEL Executive Vice President Sell 139,689 $70.80 $9.9M 58,067 −70.6% of holding
Braun Henrique EVP & Chief Operating Officer Sell 40,390 $70.93 $2.9M 62,621 −39.2% of holding
Douglas Monica Howard Executive Vice President Sell 13,548 $69.93 $947.5K 37,725 −26.4% of holding
Levchin Max R Director Buy 7,206 $69.87 $503.5K 14,267
Levchin Max R 2 fills Director Buy 7,061 $70.13 $495.2K 7,061

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.