KO The Coca-Cola Company

NYSE
$88.29

The Coca-Cola Company (KO) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal Moderately bearish Selling ran elevated versus KO's own trailing one-year pace, with 62% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 6 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
6
12 transactions
Purchases
$0
0 shares
Sales
$87.9M
982,375 shares
Net activity
-$87.9M
purchases less sales

How much of that selling was preplanned? 62% planned / 38% discretionary

10b5-1 plan sales $54.3M 4 transactions · 602,814 shares
Discretionary sales $33.6M 8 transactions · 379,561 shares

Largest single sale: $34.3M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: October 24, 2025 , by Levchin Max R .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Pietracci Bruno 3 fills Other Sell 111,365 $90.93 $10.1M None left
QUAN NANCY Executive Vice President Sell 50,000 $90.39 $4.5M 223,330 −18.3% of holding
Ray Sanket Other Sell 9,958 $86.50 $861.4K 62,105 −13.8% of holding
Ortega Luisa 2 fills Other Sell 55,755 $86.59 $4.8M 30,386 −64.7% of holding
MURPHY JOHN President and CFO Sell 152,483 $87.31 $13.3M 279,917 −35.3% of holding
Quincey James Chairman Sell 10b5-1 145,947 $90.09 $13.1M 122,833 −54.3% of holding
Quincey James Chairman Sell 10b5-1 381,140 $90.04 $34.3M 122,833 −75.6% of holding
Pietracci Bruno 2 fills Other Sell 10b5-1 75,727 $89.65 $6.8M None left

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.