NET Cloudflare, Inc.

NYSE
$306.53

Cloudflare, Inc. (NET) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with NET's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 8 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
9
516 transactions
Purchases
$0
0 shares
Sales
$413.5M
1,714,334 shares
Net activity
-$413.5M
purchases less sales

How much of that selling was preplanned? 100% planned / 0% discretionary

10b5-1 plan sales $413.5M 515 transactions · 1,714,201 shares
Discretionary sales $28.1K 1 transaction · 133 shares

Largest single sale: $16.2M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Zatlyn Michelle 7 fills PRESIDENT & BOARD CO-CHAIR Sell 10b5-1 33,003 $277.43 $9.2M 101,065 −24.6% of holding
Zatlyn Michelle 4 fills PRESIDENT & BOARD CO-CHAIR Sell 10b5-1 33,003 $281.67 $9.3M 100,025 −24.8% of holding
Zatlyn Michelle 6 fills PRESIDENT & BOARD CO-CHAIR Sell 10b5-1 33,003 $278.92 $9.2M 95,575 −25.7% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 33,003 $277.43 $9.2M 100,572 −24.7% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 33,003 $285.06 $9.4M 95,771 −25.6% of holding
Zatlyn Michelle 10 fills President and Board Co-Chair Sell 10b5-1 33,003 $294.63 $9.7M 98,480 −25.1% of holding
Riley Janel 5 fills Chief Accounting Officer Sell 10b5-1 3,481 $305.26 $1.1M 44,761 −7.2% of holding
Starzak Alissa Michelle Chief Legal Officer Sell 10b5-1 2,538 $304.68 $773.3K 112,082 −2.2% of holding
SEIFERT THOMAS J 7 fills Chief Financial Officer Sell 10b5-1 10,000 $307.32 $3.1M 119,946 −7.7% of holding
Starzak Alissa Michelle 7 fills Chief Legal Officer Sell 10b5-1 3,333 $310.15 $1.0M 116,988 −2.8% of holding
Riley Janel 7 fills Chief Accounting Officer Sell 10b5-1 1,667 $310.36 $517.4K 46,300 −3.5% of holding
Graham-Cumming John 17 fills Director Sell 10b5-1 2,520 $303.97 $766.0K 497,365 −0.5% of holding
Ledbetter Carl 4 fills Director Sell 10b5-1 5,000 $281.98 $1.4M 887,773 −0.6% of holding
Prince Matthew 24 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $296.10 $15.5M 31,279 −62.6% of holding
SEIFERT THOMAS J 2 fills Chief Financial Officer Sell 10b5-1 55,000 $300.30 $16.5M 114,929 −32.4% of holding
Prince Matthew 44 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $297.84 $15.6M 33,296 −61.1% of holding
Prince Matthew 19 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $283.42 $14.8M 33,143 −61.2% of holding
Hawkins Mark J Director Sell 10b5-1 133 $277.74 $36.9K 10,632 −1.2% of holding
SEIFERT THOMAS J 10 fills Chief Financial Officer Sell 10b5-1 10,000 $276.92 $2.8M 123,590 −7.5% of holding
Zatlyn Michelle 7 fills President and Board Co-Chair Sell 10b5-1 33,003 $286.48 $9.5M 77,171 −30% of holding
Zatlyn Michelle 13 fills President and Board Co-Chair Sell 10b5-1 33,003 $278.09 $9.2M 79,182 −29.4% of holding
Zatlyn Michelle 6 fills President and Board Co-Chair Sell 10b5-1 33,058 $265.79 $8.8M 72,552 −31.3% of holding
Ledbetter Carl Director Sell 10b5-1 5,000 $268.11 $1.3M 888,073 −0.6% of holding
Prince Matthew 14 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $247.28 $13.0M 33,343 −61.1% of holding
Graham-Cumming John 6 fills Director Sell 10b5-1 2,520 $247.28 $623.2K 497,291 −0.5% of holding
Prince Matthew 18 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $242.24 $12.7M 28,922 −64.4% of holding
Prince Matthew 16 fills CEO & Board Co-Chair Sell 10b5-1 52,422 $249.09 $13.1M 33,093 −61.3% of holding
Hawkins Mark J Director Sell 10b5-1 133 $249.00 $33.1K 10,765 −1.2% of holding
Prince Matthew 8 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $224.30 $11.7M 49,501 −51.4% of holding
Prince Matthew 15 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $225.39 $11.8M 51,989 −50.2% of holding
Prince Matthew 13 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $217.91 $11.4M 48,394 −52% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 25,641 $219.11 $5.6M 68,416 −27.3% of holding
Zatlyn Michelle 7 fills President and Board Co-Chair Sell 10b5-1 25,641 $232.66 $6.0M 69,591 −26.9% of holding
SEIFERT THOMAS J 8 fills Chief Financial Officer Sell 10b5-1 10,000 $232.39 $2.3M 125,833 −7.4% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 25,641 $232.98 $6.0M 69,345 −27% of holding
Graham-Cumming John 7 fills Director Sell 10b5-1 2,520 $235.95 $594.6K 496,543 −0.5% of holding
Suder Katrin Director Sell 10b5-1 293 $252.92 $74.1K 37,430 −0.8% of holding
Ledbetter Carl 5 fills Director Sell 10b5-1 15,000 $246.06 $3.7M 905,473 −1.6% of holding
Hawkins Mark J Director Sell 10b5-1 133 $246.42 $32.8K 10,056 −1.3% of holding
Starzak Alissa Michelle 5 fills Chief Legal Officer Sell 10b5-1 16,243 $216.15 $3.5M 133,342 −10.9% of holding
Zatlyn Michelle 6 fills President and Board Co-Chair Sell 10b5-1 25,641 $210.30 $5.4M 65,265 −28.2% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 25,641 $211.83 $5.4M 68,464 −27.2% of holding
Zatlyn Michelle 6 fills President and Board Co-Chair Sell 10b5-1 35,080 $213.98 $7.5M 76,944 −31.3% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $210.66 $11.0M 76,107 −40.8% of holding
Prince Matthew 9 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $207.65 $10.9M 76,058 −40.8% of holding
Prince Matthew 8 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $204.15 $10.7M 74,872 −41.2% of holding
SEIFERT THOMAS J 8 fills Chief Financial Officer Sell 10b5-1 10,000 $200.61 $2.0M 221,914 −4.3% of holding
Riley Janel Chief Accounting Officer Sell 10b5-1 3,481 $193.32 $672.9K 49,163 −6.6% of holding
Riley Janel Chief Accounting Officer Sell 10b5-1 3,333 $196.95 $656.4K 52,644 −6% of holding
Ledbetter Carl Director Sell 10b5-1 15,000 $238.12 $3.6M 908,073 −1.6% of holding
Graham-Cumming John 7 fills Director Sell 10b5-1 2,520 $221.58 $558.4K 496,471 −0.5% of holding
Ledbetter Carl Director Sell 10b5-1 5,009 $215.82 $1.1M 923,073 −0.5% of holding
Hawkins Mark J Director Sell 133 $211.62 $28.1K 10,189 −1.3% of holding
Ledbetter Carl Director Sell 10b5-1 9,991 $215.85 $2.2M 928,082 −1.1% of holding
Zatlyn Michelle 5 fills President and Board Co-Chair Sell 10b5-1 25,641 $209.15 $5.4M 53,930 −32.2% of holding
Zatlyn Michelle 3 fills President and Board Co-Chair Sell 10b5-1 25,641 $206.10 $5.3M 52,246 −32.9% of holding
Zatlyn Michelle 6 fills President and Board Co-Chair Sell 10b5-1 25,641 $199.37 $5.1M 56,933 −31.1% of holding
SEIFERT THOMAS J 7 fills Chief Financial Officer Sell 10b5-1 10,000 $197.98 $2.0M 229,605 −4.2% of holding
Prince Matthew 15 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $213.72 $11.2M 50,719 −50.8% of holding
Prince Matthew 8 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $212.24 $11.1M 51,817 −50.3% of holding
Prince Matthew 6 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $210.02 $11.0M 45,693 −53.4% of holding
Hawkins Mark J Director Sell 10b5-1 133 $209.60 $27.9K 10,322 −1.3% of holding
Graham-Cumming John 5 fills Director Sell 10b5-1 3,644 $202.31 $737.2K 497,355 −0.7% of holding
Prince Matthew 17 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $221.19 $11.6M 49,600 −51.4% of holding
Ledbetter Carl Director Sell 10b5-1 15,000 $227.05 $3.4M 938,073 −1.6% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $212.25 $11.1M 50,930 −50.7% of holding
SEIFERT THOMAS J 5 fills Chief Financial Officer Sell 10b5-1 10,341 $212.30 $2.2M 234,766 −4.2% of holding
Prince Matthew 6 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $209.08 $11.0M 37,238 −58.4% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.