NET Cloudflare, Inc.

NYSE
$306.53

Cloudflare, Inc. (NET) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with NET's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 8 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
10
894 transactions
Purchases
$0
0 shares
Sales
$746.0M
3,387,645 shares
Net activity
-$746.0M
purchases less sales

How much of that selling was preplanned? 100% planned / 0% discretionary

10b5-1 plan sales $745.4M 890 transactions · 3,384,245 shares
Discretionary sales $602.8K 4 transactions · 3,400 shares

Largest single sale: $16.2M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Zatlyn Michelle 7 fills PRESIDENT & BOARD CO-CHAIR Sell 10b5-1 33,003 $277.43 $9.2M 101,065 −24.6% of holding
Zatlyn Michelle 4 fills PRESIDENT & BOARD CO-CHAIR Sell 10b5-1 33,003 $281.67 $9.3M 100,025 −24.8% of holding
Zatlyn Michelle 6 fills PRESIDENT & BOARD CO-CHAIR Sell 10b5-1 33,003 $278.92 $9.2M 95,575 −25.7% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 33,003 $277.43 $9.2M 100,572 −24.7% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 33,003 $285.06 $9.4M 95,771 −25.6% of holding
Zatlyn Michelle 10 fills President and Board Co-Chair Sell 10b5-1 33,003 $294.63 $9.7M 98,480 −25.1% of holding
Riley Janel 5 fills Chief Accounting Officer Sell 10b5-1 3,481 $305.26 $1.1M 44,761 −7.2% of holding
Starzak Alissa Michelle Chief Legal Officer Sell 10b5-1 2,538 $304.68 $773.3K 112,082 −2.2% of holding
SEIFERT THOMAS J 7 fills Chief Financial Officer Sell 10b5-1 10,000 $307.32 $3.1M 119,946 −7.7% of holding
Starzak Alissa Michelle 7 fills Chief Legal Officer Sell 10b5-1 3,333 $310.15 $1.0M 116,988 −2.8% of holding
Riley Janel 7 fills Chief Accounting Officer Sell 10b5-1 1,667 $310.36 $517.4K 46,300 −3.5% of holding
Graham-Cumming John 17 fills Director Sell 10b5-1 2,520 $303.97 $766.0K 497,365 −0.5% of holding
Ledbetter Carl 4 fills Director Sell 10b5-1 5,000 $281.98 $1.4M 887,773 −0.6% of holding
Prince Matthew 24 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $296.10 $15.5M 31,279 −62.6% of holding
SEIFERT THOMAS J 2 fills Chief Financial Officer Sell 10b5-1 55,000 $300.30 $16.5M 114,929 −32.4% of holding
Prince Matthew 44 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $297.84 $15.6M 33,296 −61.1% of holding
Prince Matthew 19 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $283.42 $14.8M 33,143 −61.2% of holding
Hawkins Mark J Director Sell 10b5-1 133 $277.74 $36.9K 10,632 −1.2% of holding
SEIFERT THOMAS J 10 fills Chief Financial Officer Sell 10b5-1 10,000 $276.92 $2.8M 123,590 −7.5% of holding
Zatlyn Michelle 7 fills President and Board Co-Chair Sell 10b5-1 33,003 $286.48 $9.5M 77,171 −30% of holding
Zatlyn Michelle 13 fills President and Board Co-Chair Sell 10b5-1 33,003 $278.09 $9.2M 79,182 −29.4% of holding
Zatlyn Michelle 6 fills President and Board Co-Chair Sell 10b5-1 33,058 $265.79 $8.8M 72,552 −31.3% of holding
Ledbetter Carl Director Sell 10b5-1 5,000 $268.11 $1.3M 888,073 −0.6% of holding
Prince Matthew 14 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $247.28 $13.0M 33,343 −61.1% of holding
Graham-Cumming John 6 fills Director Sell 10b5-1 2,520 $247.28 $623.2K 497,291 −0.5% of holding
Prince Matthew 18 fills CEO & Board Co-Chair Sell 10b5-1 52,383 $242.24 $12.7M 28,922 −64.4% of holding
Prince Matthew 16 fills CEO & Board Co-Chair Sell 10b5-1 52,422 $249.09 $13.1M 33,093 −61.3% of holding
Hawkins Mark J Director Sell 10b5-1 133 $249.00 $33.1K 10,765 −1.2% of holding
Prince Matthew 8 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $224.30 $11.7M 49,501 −51.4% of holding
Prince Matthew 15 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $225.39 $11.8M 51,989 −50.2% of holding
Prince Matthew 13 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $217.91 $11.4M 48,394 −52% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 25,641 $219.11 $5.6M 68,416 −27.3% of holding
Zatlyn Michelle 7 fills President and Board Co-Chair Sell 10b5-1 25,641 $232.66 $6.0M 69,591 −26.9% of holding
SEIFERT THOMAS J 8 fills Chief Financial Officer Sell 10b5-1 10,000 $232.39 $2.3M 125,833 −7.4% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 25,641 $232.98 $6.0M 69,345 −27% of holding
Graham-Cumming John 7 fills Director Sell 10b5-1 2,520 $235.95 $594.6K 496,543 −0.5% of holding
Suder Katrin Director Sell 10b5-1 293 $252.92 $74.1K 37,430 −0.8% of holding
Ledbetter Carl 5 fills Director Sell 10b5-1 15,000 $246.06 $3.7M 905,473 −1.6% of holding
Hawkins Mark J Director Sell 10b5-1 133 $246.42 $32.8K 10,056 −1.3% of holding
Starzak Alissa Michelle 5 fills Chief Legal Officer Sell 10b5-1 16,243 $216.15 $3.5M 133,342 −10.9% of holding
Zatlyn Michelle 6 fills President and Board Co-Chair Sell 10b5-1 25,641 $210.30 $5.4M 65,265 −28.2% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 25,641 $211.83 $5.4M 68,464 −27.2% of holding
Zatlyn Michelle 6 fills President and Board Co-Chair Sell 10b5-1 35,080 $213.98 $7.5M 76,944 −31.3% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $210.66 $11.0M 76,107 −40.8% of holding
Prince Matthew 9 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $207.65 $10.9M 76,058 −40.8% of holding
Prince Matthew 8 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $204.15 $10.7M 74,872 −41.2% of holding
SEIFERT THOMAS J 8 fills Chief Financial Officer Sell 10b5-1 10,000 $200.61 $2.0M 221,914 −4.3% of holding
Riley Janel Chief Accounting Officer Sell 10b5-1 3,481 $193.32 $672.9K 49,163 −6.6% of holding
Riley Janel Chief Accounting Officer Sell 10b5-1 3,333 $196.95 $656.4K 52,644 −6% of holding
Ledbetter Carl Director Sell 10b5-1 15,000 $238.12 $3.6M 908,073 −1.6% of holding
Graham-Cumming John 7 fills Director Sell 10b5-1 2,520 $221.58 $558.4K 496,471 −0.5% of holding
Ledbetter Carl Director Sell 10b5-1 5,009 $215.82 $1.1M 923,073 −0.5% of holding
Hawkins Mark J Director Sell 133 $211.62 $28.1K 10,189 −1.3% of holding
Ledbetter Carl Director Sell 10b5-1 9,991 $215.85 $2.2M 928,082 −1.1% of holding
Zatlyn Michelle 5 fills President and Board Co-Chair Sell 10b5-1 25,641 $209.15 $5.4M 53,930 −32.2% of holding
Zatlyn Michelle 3 fills President and Board Co-Chair Sell 10b5-1 25,641 $206.10 $5.3M 52,246 −32.9% of holding
Zatlyn Michelle 6 fills President and Board Co-Chair Sell 10b5-1 25,641 $199.37 $5.1M 56,933 −31.1% of holding
SEIFERT THOMAS J 7 fills Chief Financial Officer Sell 10b5-1 10,000 $197.98 $2.0M 229,605 −4.2% of holding
Prince Matthew 15 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $213.72 $11.2M 50,719 −50.8% of holding
Prince Matthew 8 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $212.24 $11.1M 51,817 −50.3% of holding
Prince Matthew 6 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $210.02 $11.0M 45,693 −53.4% of holding
Hawkins Mark J Director Sell 10b5-1 133 $209.60 $27.9K 10,322 −1.3% of holding
Graham-Cumming John 5 fills Director Sell 10b5-1 3,644 $202.31 $737.2K 497,355 −0.7% of holding
Prince Matthew 17 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $221.19 $11.6M 49,600 −51.4% of holding
Ledbetter Carl Director Sell 10b5-1 15,000 $227.05 $3.4M 938,073 −1.6% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $212.25 $11.1M 50,930 −50.7% of holding
SEIFERT THOMAS J 5 fills Chief Financial Officer Sell 10b5-1 10,341 $212.30 $2.2M 234,766 −4.2% of holding
Prince Matthew 6 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $209.08 $11.0M 37,238 −58.4% of holding
Zatlyn Michelle 5 fills President and Board Co-Chair Sell 10b5-1 25,641 $189.50 $4.9M 58,929 −30.3% of holding
Riley Janel Chief Accounting Officer Sell 10b5-1 23,332 $190.00 $4.4M 56,791 −29.1% of holding
Zatlyn Michelle 3 fills President and Board Co-Chair Sell 10b5-1 25,641 $179.63 $4.6M 48,678 −34.5% of holding
Zatlyn Michelle 3 fills President and Board Co-Chair Sell 10b5-1 25,641 $174.61 $4.5M 52,801 −32.7% of holding
Riley Janel CHIEF ACCOUNTING OFFICER Sell 10b5-1 4,160 $180.00 $748.8K 56,791 −6.8% of holding
Graham-Cumming John 7 fills Director Sell 10b5-1 2,520 $178.24 $449.2K 497,599 −0.5% of holding
Hawkins Mark J Director Sell 133 $168.62 $22.4K 10,455 −1.3% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $173.78 $9.1M 71,198 −42.4% of holding
Prince Matthew 10 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $169.09 $8.9M 72,650 −41.9% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $164.15 $8.6M 74,700 −41.2% of holding
Zatlyn Michelle 3 fills President and Board Co-Chair Sell 10b5-1 25,641 $172.76 $4.4M 50,591 −33.6% of holding
SEIFERT THOMAS J 17 fills Chief Financial Officer Sell 10b5-1 41,557 $185.04 $7.7M 118,730 −25.9% of holding
Zatlyn Michelle 4 fills President and Board Co-Chair Sell 10b5-1 25,641 $192.66 $4.9M 59,409 −30.1% of holding
Zatlyn Michelle 10 fills President and Board Co-Chair Sell 10b5-1 35,080 $187.39 $6.6M 67,253 −34.3% of holding
Graham-Cumming John 6 fills Director Sell 10b5-1 2,520 $173.35 $436.8K 497,679 −0.5% of holding
Kramer Douglas James CHIEF LEGAL OFFICER Sell 3,000 $176.19 $528.6K 101,101 −2.9% of holding
Hawkins Mark J Director Sell 134 $176.19 $23.6K 10,588 −1.2% of holding
Ledbetter Carl 3 fills Director Sell 10b5-1 15,000 $211.16 $3.2M 961,169 −1.5% of holding
SEIFERT THOMAS J 7 fills Chief Financial Officer Sell 10b5-1 10,000 $178.37 $1.8M 146,558 −6.4% of holding
Zatlyn Michelle 2 fills President and Board Co-Chair Sell 10b5-1 25,641 $190.05 $4.9M 26,402 −49.3% of holding
Zatlyn Michelle 3 fills President and Board Co-Chair Sell 10b5-1 25,641 $187.67 $4.8M 36,038 −41.6% of holding
Zatlyn Michelle 4 fills President and Board Co-Chair Sell 10b5-1 25,641 $187.96 $4.8M 48,235 −34.7% of holding
Prince Matthew 13 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $189.47 $9.9M 48,569 −51.9% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $201.84 $10.6M 48,285 −52% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $194.77 $10.2M 41,718 −55.7% of holding
Ledbetter Carl 3 fills Director Sell 10b5-1 6,134 $198.26 $1.2M 972,640 −0.6% of holding
Graham-Cumming John 8 fills Director Sell 10b5-1 2,520 $200.27 $504.7K 497,659 −0.5% of holding
Kramer Douglas James 4 fills Chief Legal Officer Sell 10b5-1 9,000 $198.54 $1.8M 110,433 −7.5% of holding
Hawkins Mark J Director Sell 10b5-1 134 $198.90 $26.7K 10,722 −1.2% of holding
Ledbetter Carl Director Sell 10b5-1 192 $201.25 $38.6K 974,207 −0% of holding
Ledbetter Carl 2 fills Director Sell 10b5-1 8,674 $201.46 $1.7M 975,038 −0.9% of holding
SEIFERT THOMAS J 5 fills Chief Financial Officer Sell 10b5-1 10,000 $201.69 $2.0M 147,133 −6.4% of holding
Suder Katrin Director Sell 10b5-1 2,031 $200.00 $406.2K 37,723 −5.1% of holding
Graham-Cumming John 7 fills Director Sell 10b5-1 2,520 $199.37 $502.4K 497,159 −0.5% of holding
Zatlyn Michelle 5 fills President and Board Co-Chair Sell 10b5-1 25,641 $208.61 $5.3M 48,122 −34.8% of holding
Zatlyn Michelle 3 fills President and Board Co-Chair Sell 10b5-1 25,641 $205.91 $5.3M 38,047 −40.3% of holding
Zatlyn Michelle 3 fills President and Board Co-Chair Sell 10b5-1 25,641 $205.15 $5.3M 36,786 −41.1% of holding
Prince Matthew 6 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $201.23 $10.5M 21,855 −70.6% of holding
Prince Matthew 5 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $203.66 $10.7M 48,016 −52.2% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $202.19 $10.6M 50,972 −50.7% of holding
Kramer Douglas James 3 fills Chief Legal Officer Sell 10b5-1 3,000 $196.84 $590.5K 114,801 −2.5% of holding
Hawkins Mark J Director Sell 10b5-1 134 $197.65 $26.5K 10,856 −1.2% of holding
Zatlyn Michelle 3 fills President and Board Co-Chair Sell 10b5-1 25,641 $189.07 $4.8M 37,598 −40.5% of holding
Zatlyn Michelle 4 fills President and Board Co-Chair Sell 10b5-1 25,641 $188.13 $4.8M 45,730 −35.9% of holding
SEIFERT THOMAS J 13 fills Chief Financial Officer Sell 10b5-1 41,555 $194.18 $8.1M 176,769 −19% of holding
Zatlyn Michelle 13 fills President and Board Co-Chair Sell 10b5-1 35,099 $199.26 $7.0M 59,202 −37.2% of holding
Prince Matthew 5 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $195.32 $10.2M 66,901 −43.9% of holding
Suder Katrin Director Sell 10b5-1 2,031 $196.38 $398.8K 39,754 −4.9% of holding
Prince Matthew 9 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $197.56 $10.3M 74,487 −41.3% of holding
Riley Janel 7 fills Chief Accounting Officer Sell 10b5-1 3,488 $196.51 $685.4K 59,423 −5.5% of holding
Prince Matthew 8 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $204.76 $10.7M 60,556 −46.4% of holding
Ledbetter Carl 5 fills Director Sell 10b5-1 15,000 $207.96 $3.1M 989,613 −1.5% of holding
Kramer Douglas James 3 fills Chief Legal Officer Sell 10b5-1 3,000 $255.53 $766.6K 131,230 −2.2% of holding
Graham-Cumming John 11 fills Director Sell 10b5-1 2,520 $250.83 $632.1K 497,675 −0.5% of holding
Hawkins Mark J Director Sell 10b5-1 1,000 $254.15 $254.2K 10,990 −8.3% of holding
Ledbetter Carl 3 fills Director Sell 10b5-1 15,000 $210.65 $3.2M 1,007,973 −1.5% of holding
SEIFERT THOMAS J 5 fills Chief Financial Officer Sell 10b5-1 10,000 $211.81 $2.1M 199,017 −4.8% of holding
Prince Matthew 12 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $213.96 $11.2M 50,167 −51.1% of holding
Prince Matthew 8 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $221.05 $11.6M 46,478 −53% of holding
Prince Matthew 8 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $215.51 $11.3M 51,140 −50.6% of holding
Graham-Cumming John 8 fills Director Sell 10b5-1 2,520 $221.36 $557.8K 497,672 −0.5% of holding
Zatlyn Michelle 4 fills President and Board Co-Chair Sell 10b5-1 25,641 $215.38 $5.5M 24,172 −51.5% of holding
Zatlyn Michelle 5 fills President and Board Co-Chair Sell 10b5-1 25,641 $218.45 $5.6M 32,433 −44.2% of holding
Zatlyn Michelle 4 fills President and Board Co-Chair Sell 10b5-1 25,641 $218.20 $5.6M 33,487 −43.4% of holding
Kramer Douglas James 3 fills Chief Legal Officer Sell 10b5-1 9,000 $213.48 $1.9M 135,843 −6.2% of holding
Hawkins Mark J Director Sell 10b5-1 1,000 $212.83 $212.8K 11,990 −7.7% of holding
Zatlyn Michelle 4 fills President and Board Co-Chair Sell 10b5-1 25,641 $212.49 $5.4M 31,992 −44.5% of holding
Zatlyn Michelle 8 fills President and Board Co-Chair Sell 10b5-1 25,641 $221.20 $5.7M 35,895 −41.7% of holding
Zatlyn Michelle 7 fills President and Board Co-Chair Sell 10b5-1 25,641 $223.45 $5.7M 37,494 −40.6% of holding
Ledbetter Carl 3 fills Director Sell 10b5-1 15,000 $223.91 $3.4M 1,020,358 −1.4% of holding
SEIFERT THOMAS J 7 fills Chief Financial Officer Sell 10b5-1 10,000 $227.64 $2.3M 198,517 −4.8% of holding
Prince Matthew 7 fills CEO & Board Co-Chair Sell 10b5-1 52,384 $226.46 $11.9M 47,802 −52.3% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.