NOW ServiceNow, Inc.
ServiceNow, Inc. (NOW) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 63% planned / 37% discretionary
Largest single sale: $1.5M.
Where they traded
Last open-market purchase: February 27, 2026 , by McDermott William R .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell 10b5-1 | 7,847 | $138.00 | $1.1M | 30,042 −20.7% of holding | |
| Chamberlain Paul Edward | Director | Sell | 2,700 | $135.50 | $365.9K | 43,990 −5.8% of holding | |
| Chamberlain Paul Edward | Director | Sell 10b5-1 | 1,500 | $125.60 | $188.4K | 46,690 −3.1% of holding | |
| Briggs Teresa | Director | Sell | 1,595 | $108.70 | $173.4K | 11,010 −12.7% of holding | |
| Fipps Paul | President, Global Customer Ops | Sell 10b5-1 | 1,048 | $98.51 | $103.2K | 12,072 −8% of holding | |
| Sands Anita M | Director | Sell | 16,445 | $90.14 | $1.5M | 30,090 −35.3% of holding | |
| Chamberlain Paul Edward | Director | Sell 10b5-1 | 1,500 | $87.23 | $130.8K | 44,930 −3.2% of holding | |
| Fipps Paul | President, Global Customer Ops | Sell 10b5-1 | 151 | $90.47 | $13.7K | 8,144 −1.8% of holding | |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell | 8,927 | $89.60 | $799.9K | 29,531 −23.2% of holding | |
| McDermott William R 2 fills | Chairman & CEO | Buy | 28,682 | $104.60 | $3.0M | 158,234 | |
| Fipps Paul | President, Global Customer Ops | Sell 10b5-1 | 3,696 | $101.77 | $376.1K | 8,061 −31.4% of holding | |
| Fipps Paul | President, Global Customer Ops | Sell 10b5-1 | 9,641 | $105.93 | $1.0M | 11,757 −45.1% of holding | |
| McBride Kevin Thomas | Principal Accounting Officer | Sell 10b5-1 | 1,400 | $105.71 | $148.0K | 26,314 −5.1% of holding | |
| Chamberlain Paul Edward | Director | Sell 10b5-1 | 1,500 | $101.17 | $151.8K | 46,430 −3.1% of holding | |
| Mastantuono Gina | President and CFO | Sell 10b5-1 | 415 | $850.00 | $352.8K | 12,228 −3.3% of holding | |
| Mastantuono Gina | President and CFO | Sell 10b5-1 | 417 | $808.00 | $336.9K | 12,643 −3.2% of holding | |
| Chamberlain Paul Edward | Director | Sell 10b5-1 | 300 | $808.00 | $242.4K | 9,586 −3% of holding | |
| Jackson Lawrence | Director | Sell | 265 | $810.22 | $214.7K | 323 −45.1% of holding | |
| Tzitzon Nicholas | Vice Chairman | Sell 10b5-1 | 522 | $827.08 | $431.7K | 3,000 −14.8% of holding | |
| Fipps Paul | President, Global Customer Ops | Sell | 305 | $817.55 | $249.4K | 541 −36.1% of holding | |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell 10b5-1 | 94 | $827.08 | $77.7K | 3,027 −3% of holding | |
| ELMER RUSSELL S | General Counsel | Sell 10b5-1 | 81 | $827.08 | $67.0K | 4,332 −1.8% of holding | |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell 10b5-1 | 145 | $846.92 | $122.8K | 3,027 −4.6% of holding | |
| ELMER RUSSELL S | General Counsel | Sell 10b5-1 | 110 | $846.92 | $93.2K | 4,332 −2.5% of holding | |
| McBride Kevin Thomas | Principal Accounting Officer | Sell 10b5-1 | 280 | $842.48 | $235.9K | 5,054 −5.2% of holding | |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell 10b5-1 | 66 | $852.38 | $56.3K | 3,027 −2.1% of holding | |
| ELMER RUSSELL S | General Counsel | Sell 10b5-1 | 62 | $852.38 | $52.8K | 4,332 −1.4% of holding | |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell 10b5-1 | 257 | $863.86 | $222.0K | 3,027 −7.8% of holding | |
| ELMER RUSSELL S | General Counsel | Sell 10b5-1 | 191 | $863.86 | $165.0K | 4,332 −4.2% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.