PRCH Porch Group, Inc.
$22.14
Porch Group, Inc. (PRCH) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with PRCH's own trailing one-year pace, with 84% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
6 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
6
36 transactions
Purchases
$0
0 shares
Sales
$22.0M
1,231,839 shares
Net activity
-$22.0M
purchases less sales
How much of that selling was preplanned? 84% planned / 16% discretionary
10b5-1 plan sales
$18.4M
22 transactions · 938,586 shares
Discretionary sales
$3.6M
14 transactions · 293,253 shares
Largest single sale: $5.4M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 109,043 | $20.15 | $2.2M | 15,316,747 −0.7% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 19,452 | $20.17 | $392.3K | 15,425,790 −0.1% of holding | |
| Ehrlichman Matt 2 fills | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 194,763 | $20.40 | $4.0M | 15,634,304 −1.2% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 251,740 | $21.58 | $5.4M | 15,640,005 −1.6% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 10,000 | $21.51 | $215.1K | 15,891,745 −0.1% of holding | |
| Pickerill Alan R 2 fills | Director | Sell | 10,000 | $21.00 | $210.0K | 198,356 −4.8% of holding | |
| Neagle Matthew 2 fills | Chief Operating Officer | Sell 10b5-1 | 56,250 | $20.88 | $1.2M | 1,753,659 −3.1% of holding | |
| Kell Sean Davis | Director | Sell 10b5-1 | 10,284 | $20.30 | $208.8K | 292,863 −3.4% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 30,000 | $21.02 | $630.7K | 176,059 −14.6% of holding | |
| Kell Sean Davis | Director | Sell 10b5-1 | 10,500 | $20.00 | $210.0K | 303,147 −3.3% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell 10b5-1 | 31,250 | $18.01 | $563.0K | 1,793,006 −1.7% of holding | |
| Reierson Amanda L | Director | Sell 10b5-1 | 7,418 | $17.98 | $133.4K | 113,261 −6.1% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell 10b5-1 | 40,625 | $17.56 | $713.2K | 1,824,256 −2.2% of holding | |
| Reierson Amanda L | Director | Sell 10b5-1 | 5,000 | $17.95 | $89.8K | 120,679 −4% of holding | |
| Neagle Matthew 2 fills | Chief Operating Officer | Sell | 27,881 | $17.35 | $483.7K | 1,877,609 −1.5% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 26,135 | $17.35 | $453.4K | 15,930,999 −0.2% of holding | |
| Reierson Amanda L | Director | Sell 10b5-1 | 8,501 | $17.95 | $152.6K | 125,679 −6.3% of holding | |
| Tabak Shawn 2 fills | CHIEF FINANCIAL OFFICER | Sell | 6,690 | $17.35 | $116.1K | 210,105 −3.1% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 14,946 | $16.84 | $251.7K | 15,957,134 −0.1% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 7,318 | $16.83 | $123.2K | 1,892,762 −0.4% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 2,746 | $16.83 | $46.2K | 212,749 −1.3% of holding | |
| Neagle Matthew 2 fills | Chief Operating Officer | Sell 10b5-1 | 40,625 | $16.69 | $678.0K | 1,905,674 −2.1% of holding | |
| Reierson Amanda L | Director | Sell 10b5-1 | 33,135 | $16.46 | $545.3K | 134,180 −19.8% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 25,000 | $16.21 | $405.2K | 215,495 −10.4% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 25,000 | $16.13 | $403.3K | 240,495 −9.4% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 3,944 | $10.87 | $42.9K | 265,495 −1.5% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 30,000 | $10.08 | $302.5K | 269,439 −10% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 120,368 | $9.78 | $1.2M | 15,972,080 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 62,344 | $9.78 | $609.5K | 1,990,705 −3% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 10,881 | $9.78 | $106.4K | 299,439 −3.5% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.