PRCH Porch Group, Inc.
$22.14
Porch Group, Inc. (PRCH) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with PRCH's own trailing one-year pace, with 44% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
6 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
6
86 transactions
Purchases
$0
0 shares
Sales
$42.6M
3,566,528 shares
Net activity
-$42.6M
purchases less sales
How much of that selling was preplanned? 44% planned / 56% discretionary
10b5-1 plan sales
$18.8M
24 transactions · 973,586 shares
Discretionary sales
$23.8M
62 transactions · 2,592,942 shares
Largest single sale: $5.4M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 109,043 | $20.15 | $2.2M | 15,316,747 −0.7% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 19,452 | $20.17 | $392.3K | 15,425,790 −0.1% of holding | |
| Ehrlichman Matt 2 fills | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 194,763 | $20.40 | $4.0M | 15,634,304 −1.2% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 251,740 | $21.58 | $5.4M | 15,640,005 −1.6% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell 10b5-1 | 10,000 | $21.51 | $215.1K | 15,891,745 −0.1% of holding | |
| Pickerill Alan R 2 fills | Director | Sell | 10,000 | $21.00 | $210.0K | 198,356 −4.8% of holding | |
| Neagle Matthew 2 fills | Chief Operating Officer | Sell 10b5-1 | 56,250 | $20.88 | $1.2M | 1,753,659 −3.1% of holding | |
| Kell Sean Davis | Director | Sell 10b5-1 | 10,284 | $20.30 | $208.8K | 292,863 −3.4% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 30,000 | $21.02 | $630.7K | 176,059 −14.6% of holding | |
| Kell Sean Davis | Director | Sell 10b5-1 | 10,500 | $20.00 | $210.0K | 303,147 −3.3% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell 10b5-1 | 31,250 | $18.01 | $563.0K | 1,793,006 −1.7% of holding | |
| Reierson Amanda L | Director | Sell 10b5-1 | 7,418 | $17.98 | $133.4K | 113,261 −6.1% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell 10b5-1 | 40,625 | $17.56 | $713.2K | 1,824,256 −2.2% of holding | |
| Reierson Amanda L | Director | Sell 10b5-1 | 5,000 | $17.95 | $89.8K | 120,679 −4% of holding | |
| Neagle Matthew 2 fills | Chief Operating Officer | Sell | 27,881 | $17.35 | $483.7K | 1,877,609 −1.5% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 26,135 | $17.35 | $453.4K | 15,930,999 −0.2% of holding | |
| Reierson Amanda L | Director | Sell 10b5-1 | 8,501 | $17.95 | $152.6K | 125,679 −6.3% of holding | |
| Tabak Shawn 2 fills | CHIEF FINANCIAL OFFICER | Sell | 6,690 | $17.35 | $116.1K | 210,105 −3.1% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 14,946 | $16.84 | $251.7K | 15,957,134 −0.1% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 7,318 | $16.83 | $123.2K | 1,892,762 −0.4% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 2,746 | $16.83 | $46.2K | 212,749 −1.3% of holding | |
| Neagle Matthew 2 fills | Chief Operating Officer | Sell 10b5-1 | 40,625 | $16.69 | $678.0K | 1,905,674 −2.1% of holding | |
| Reierson Amanda L | Director | Sell 10b5-1 | 33,135 | $16.46 | $545.3K | 134,180 −19.8% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 25,000 | $16.21 | $405.2K | 215,495 −10.4% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 25,000 | $16.13 | $403.3K | 240,495 −9.4% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 3,944 | $10.87 | $42.9K | 265,495 −1.5% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 30,000 | $10.08 | $302.5K | 269,439 −10% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 120,368 | $9.78 | $1.2M | 15,972,080 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 62,344 | $9.78 | $609.5K | 1,990,705 −3% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 10,881 | $9.78 | $106.4K | 299,439 −3.5% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 115,805 | $10.34 | $1.2M | 16,092,448 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 59,983 | $10.34 | $620.3K | 2,053,049 −2.8% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 10,467 | $10.34 | $108.2K | 310,320 −3.3% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 122,881 | $10.52 | $1.3M | 16,208,253 −0.8% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 63,650 | $10.52 | $669.9K | 2,113,032 −2.9% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 11,107 | $10.52 | $116.9K | 320,787 −3.3% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 116,303 | $11.12 | $1.3M | 16,331,134 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 60,240 | $11.12 | $669.6K | 2,176,682 −2.7% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 10,511 | $11.12 | $116.8K | 331,894 −3.1% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 117,385 | $10.43 | $1.2M | 16,447,437 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 60,802 | $10.43 | $634.2K | 2,236,922 −2.6% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 10,610 | $10.43 | $110.7K | 342,405 −3% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 124,089 | $9.79 | $1.2M | 16,564,822 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 64,274 | $9.79 | $629.2K | 2,297,724 −2.7% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 11,215 | $9.79 | $109.8K | 353,015 −3.1% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 115,642 | $8.11 | $937.9K | 16,688,911 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 59,901 | $8.11 | $485.8K | 2,361,998 −2.5% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 10,454 | $8.11 | $84.8K | 364,230 −2.8% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 123,518 | $7.68 | $948.9K | 16,804,553 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 63,979 | $7.68 | $491.5K | 2,421,899 −2.6% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 7,875 | $7.68 | $60.5K | 374,684 −2.1% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 121,242 | $8.12 | $984.0K | 16,928,071 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 62,801 | $8.12 | $509.7K | 2,485,878 −2.5% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 7,730 | $8.12 | $62.7K | 382,559 −2% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 113,862 | $7.87 | $896.3K | 17,049,313 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 58,978 | $7.87 | $464.3K | 2,548,679 −2.3% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 8,367 | $7.87 | $65.9K | 390,289 −2.1% of holding | |
| Ehrlichman Matt 2 fills | CEO, CHAIRMAN AND FOUNDER | Sell | 145,882 | $6.84 | $998.2K | 17,191,908 −0.8% of holding | |
| Neagle Matthew 2 fills | Chief Operating Officer | Sell | 83,599 | $6.84 | $572.0K | 2,630,575 −3.1% of holding | |
| Tabak Shawn 2 fills | CHIEF FINANCIAL OFFICER | Sell | 17,697 | $6.84 | $121.1K | 408,883 −4.1% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 121,293 | $7.15 | $867.4K | 17,309,057 −0.7% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 62,827 | $7.15 | $449.3K | 2,691,256 −2.3% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 7,734 | $7.15 | $55.3K | 416,353 −1.8% of holding | |
| Ehrlichman Matt 3 fills | CEO, CHAIRMAN AND FOUNDER | Sell | 71,167 | $7.19 | $511.6K | 17,482,534 −0.4% of holding | |
| Neagle Matthew 3 fills | Chief Operating Officer | Sell | 28,825 | $7.19 | $207.2K | 2,773,143 −1% of holding | |
| Tabak Shawn 3 fills | CHIEF FINANCIAL OFFICER | Sell | 9,344 | $7.19 | $67.2K | 428,987 −2.1% of holding | |
| Neagle Matthew | Chief Operating Officer | Sell | 8,446 | $6.98 | $58.9K | 2,626,286 −0.3% of holding | |
| Ehrlichman Matt | CEO, CHAIRMAN AND FOUNDER | Sell | 6,988 | $6.98 | $48.8K | 17,203,688 −0% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 24,294 | $9.66 | $234.8K | 118,130 −17.1% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell 10b5-1 | 10,706 | $9.99 | $107.0K | 142,424 −7% of holding | |
| Tabak Shawn | CHIEF FINANCIAL OFFICER | Sell | 22,216 | $9.52 | $211.5K | 153,130 −12.7% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.