PTON Peloton Interactive

NASDAQ
$4.95

Peloton Interactive (PTON) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Subdued Selling ran below PTON's own trailing one-year pace, with 73% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
6
16 transactions
Purchases
$0
0 shares
Sales
$2.3M
447,559 shares
Net activity
-$2.3M
purchases less sales

How much of that selling was preplanned? 73% planned / 27% discretionary

10b5-1 plan sales $1.7M 12 transactions · 319,607 shares
Discretionary sales $613.0K 4 transactions · 127,952 shares

Largest single sale: $613.4K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Sanders Dion C. Chief Commercial Officer Sell 10b5-1 112,512 $5.45 $613.4K 18,801 −85.7% of holding
Baig Saqib Chief Accounting Officer Sell 10b5-1 4,912 $5.45 $26.8K 267,729 −1.8% of holding
Baig Saqib Chief Accounting Officer Sell 36,439 $5.36 $195.4K 272,641 −11.8% of holding
Boone Karen Director Sell 10b5-1 25,000 $5.35 $133.7K 236,063 −9.6% of holding
Kirol Charles Peter Chief Operating Officer Sell 10b5-1 3,198 $6.49 $20.8K 161,242 −1.9% of holding
Baig Saqib Chief Accounting Officer Sell 10b5-1 5,000 $6.12 $30.6K 229,046 −2.1% of holding
Baig Saqib Interim CFO, CAO Sell 10b5-1 5,000 $5.66 $28.3K 234,046 −2.1% of holding
Baig Saqib Interim CFO, CAO Sell 10b5-1 5,000 $5.45 $27.3K 239,046 −2% of holding
Sanders Dion C. Chief Commercial Officer Sell 10b5-1 112,523 $5.19 $583.6K None left
Baig Saqib Interim CFO, CAO Sell 10b5-1 5,973 $5.19 $31.0K 244,046 −2.4% of holding
Baig Saqib Interim CFO, CAO Sell 29,075 $5.27 $153.4K 250,019 −10.4% of holding
Baig Saqib Interim CFO, CAO Sell 10b5-1 15,000 $5.50 $82.5K 199,059 −7% of holding
Kirol Charles Peter Chief Operating Officer Sell 10b5-1 3,670 $5.16 $18.9K 121,442 −2.9% of holding
Kirol Charles Peter Chief Operating Officer Sell 19,806 $5.02 $99.4K 125,112 −13.7% of holding
Caldwell Nick V. Chief Product Officer Sell 42,632 $3.86 $164.8K 880,956 −4.6% of holding
Coddington Elizabeth F Chief Financial Officer Sell 10b5-1 21,819 $3.87 $84.5K 346,535 −5.9% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.