PTON Peloton Interactive
$4.95
Peloton Interactive (PTON) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with PTON's own trailing one-year pace, with 53% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
8
59 transactions
Purchases
$0
0 shares
Sales
$23.9M
3,752,752 shares
Net activity
-$23.9M
purchases less sales
How much of that selling was preplanned? 53% planned / 47% discretionary
10b5-1 plan sales
$12.7M
36 transactions · 2,042,310 shares
Discretionary sales
$11.1M
23 transactions · 1,710,442 shares
Largest single sale: $1.9M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Sanders Dion C. | Chief Commercial Officer | Sell 10b5-1 | 112,512 | $5.45 | $613.4K | 18,801 −85.7% of holding | |
| Baig Saqib | Chief Accounting Officer | Sell 10b5-1 | 4,912 | $5.45 | $26.8K | 267,729 −1.8% of holding | |
| Baig Saqib | Chief Accounting Officer | Sell | 36,439 | $5.36 | $195.4K | 272,641 −11.8% of holding | |
| Boone Karen | Director | Sell 10b5-1 | 25,000 | $5.35 | $133.7K | 236,063 −9.6% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell 10b5-1 | 3,198 | $6.49 | $20.8K | 161,242 −1.9% of holding | |
| Baig Saqib | Chief Accounting Officer | Sell 10b5-1 | 5,000 | $6.12 | $30.6K | 229,046 −2.1% of holding | |
| Baig Saqib | Interim CFO, CAO | Sell 10b5-1 | 5,000 | $5.66 | $28.3K | 234,046 −2.1% of holding | |
| Baig Saqib | Interim CFO, CAO | Sell 10b5-1 | 5,000 | $5.45 | $27.3K | 239,046 −2% of holding | |
| Sanders Dion C. | Chief Commercial Officer | Sell 10b5-1 | 112,523 | $5.19 | $583.6K | None left | |
| Baig Saqib | Interim CFO, CAO | Sell 10b5-1 | 5,973 | $5.19 | $31.0K | 244,046 −2.4% of holding | |
| Baig Saqib | Interim CFO, CAO | Sell | 29,075 | $5.27 | $153.4K | 250,019 −10.4% of holding | |
| Baig Saqib | Interim CFO, CAO | Sell 10b5-1 | 15,000 | $5.50 | $82.5K | 199,059 −7% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell 10b5-1 | 3,670 | $5.16 | $18.9K | 121,442 −2.9% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell | 19,806 | $5.02 | $99.4K | 125,112 −13.7% of holding | |
| Caldwell Nick V. | Chief Product Officer | Sell | 42,632 | $3.86 | $164.8K | 880,956 −4.6% of holding | |
| Coddington Elizabeth F | Chief Financial Officer | Sell 10b5-1 | 21,819 | $3.87 | $84.5K | 346,535 −5.9% of holding | |
| Cotter Jennifer Cunningham | Chief Content Officer | Sell 10b5-1 | 154,497 | $4.41 | $681.7K | 100,269 −60.6% of holding | |
| Sanders Dion C. | Chief Commercial Officer | Sell 10b5-1 | 146,844 | $4.41 | $647.9K | None left | |
| Baig Saqib | Chief Accounting Officer | Sell 10b5-1 | 5,722 | $4.31 | $24.6K | 214,059 −2.6% of holding | |
| Coddington Elizabeth F | Chief Financial Officer | Sell 10b5-1 | 238,013 | $4.18 | $994.2K | 346,535 −40.7% of holding | |
| Cotter Jennifer Cunningham | Chief Content Officer | Sell | 125,432 | $4.15 | $520.0K | 254,766 −33% of holding | |
| Sanders Dion C. | Chief Commercial Officer | Sell | 88,242 | $4.14 | $365.0K | 146,844 −37.5% of holding | |
| Caldwell Nick V. | Chief Product Officer | Sell | 50,570 | $4.15 | $209.9K | 807,847 −5.9% of holding | |
| Stern Peter C | President and CEO | Sell | 31,461 | $4.14 | $130.2K | 344,812 −8.4% of holding | |
| Baig Saqib | Chief Accounting Officer | Sell | 30,918 | $4.14 | $127.9K | 219,781 −12.3% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell | 6,419 | $4.14 | $26.5K | 88,408 −6.8% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell 10b5-1 | 3,399 | $5.85 | $19.9K | 77,602 −4.2% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell | 22,520 | $6.47 | $145.7K | 81,001 −21.8% of holding | |
| Caldwell Nick V. | Chief Product Officer | Sell 10b5-1 | 25,135 | $7.00 | $175.9K | 739,085 −3.3% of holding | |
| Baig Saqib | Chief Accounting Officer | Sell 10b5-1 | 10,000 | $6.87 | $68.7K | 170,665 −5.5% of holding | |
| Caldwell Nick V. | Chief Product Officer | Sell 10b5-1 | 75,762 | $7.00 | $530.3K | 764,220 −9% of holding | |
| Baig Saqib | Chief Accounting Officer | Sell 10b5-1 | 5,000 | $6.95 | $34.8K | 180,665 −2.7% of holding | |
| Stern Peter C | President and CEO | Sell | 124,405 | $6.04 | $750.9K | 316,559 −28.2% of holding | |
| Caldwell Nick V. | Chief Product Officer | Sell | 64,617 | $6.21 | $401.3K | 839,982 −7.1% of holding | |
| Coddington Elizabeth F | Chief Financial Officer | Sell 10b5-1 | 21,820 | $6.31 | $137.7K | 346,535 −5.9% of holding | |
| Baig Saqib | Chief Accounting Officer | Sell 10b5-1 | 5,000 | $6.39 | $31.9K | 185,665 −2.6% of holding | |
| Cotter Jennifer Cunningham | Chief Content Officer | Sell 10b5-1 | 131,495 | $6.64 | $873.6K | 100,269 −56.7% of holding | |
| Sanders Dion C. | Chief Commercial Officer | Sell 10b5-1 | 111,036 | $6.64 | $737.7K | None left | |
| Baig Saqib | Chief Accounting Officer | Sell 10b5-1 | 2,387 | $6.97 | $16.6K | 190,665 −1.2% of holding | |
| Coddington Elizabeth F | Chief Financial Officer | Sell 10b5-1 | 238,014 | $7.18 | $1.7M | 346,535 −40.7% of holding | |
| Cotter Jennifer Cunningham | Chief Content Officer | Sell | 148,432 | $7.22 | $1.1M | 231,764 −39% of holding | |
| Sanders Dion C. | Chief Commercial Officer | Sell | 124,047 | $7.22 | $895.9K | 111,036 −52.8% of holding | |
| Caldwell Nick V. | Chief Product Officer | Sell | 68,262 | $7.25 | $495.0K | 788,858 −8% of holding | |
| Baig Saqib | Chief Accounting Officer | Sell | 42,267 | $7.25 | $306.6K | 193,052 −18% of holding | |
| Stern Peter C | President and CEO | Sell | 31,456 | $7.27 | $228.7K | 158,478 −16.6% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell | 7,936 | $7.29 | $57.9K | 47,011 −14.4% of holding | |
| Boone Karen | Director | Sell 10b5-1 | 25,000 | $7.43 | $185.9K | 237,174 −9.5% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell 10b5-1 | 8,989 | $8.00 | $71.9K | 37,723 −19.2% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell 10b5-1 | 3,596 | $7.56 | $27.2K | 46,712 −7.1% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell 10b5-1 | 20,554 | $7.57 | $155.7K | 50,308 −29% of holding | |
| Kirol Charles Peter | Chief Operating Officer | Sell 10b5-1 | 8,969 | $9.00 | $80.7K | 14,352 −38.5% of holding | |
| Sanders Dion C. | Chief Commercial Officer | Sell 10b5-1 | 110,753 | $8.05 | $891.3K | None left | |
| Cotter Jennifer Cunningham | Chief Content Officer | Sell 10b5-1 | 110,235 | $8.05 | $887.2K | 100,269 −52.4% of holding | |
| Coddington Elizabeth F | Chief Financial Officer | Sell 10b5-1 | 238,664 | $7.85 | $1.9M | 346,535 −40.8% of holding | |
| Caldwell Nick V. | Chief Product Officer | Sell | 206,901 | $7.78 | $1.6M | 737,788 −21.9% of holding | |
| Stern Peter C | President and CEO | Sell | 152,265 | $7.78 | $1.2M | 130,221 −53.9% of holding | |
| Cotter Jennifer Cunningham | Chief Content Officer | Sell | 128,429 | $7.79 | $1.0M | 210,504 −37.9% of holding | |
| Sanders Dion C. | Chief Commercial Officer | Sell | 127,911 | $7.78 | $995.2K | 110,753 −53.6% of holding | |
| Coddington Elizabeth F | Chief Financial Officer | Sell 10b5-1 | 21,819 | $8.09 | $176.5K | 346,535 −5.9% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.