ROKU Roku Inc

NASDAQ
$154.93

Roku Inc (ROKU) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Subdued Selling ran below ROKU's own trailing one-year pace, with 93% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 7 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
7
37 transactions
Purchases
$0
0 shares
Sales
$16.8M
112,285 shares
Net activity
-$16.8M
purchases less sales

How much of that selling was preplanned? 93% planned / 7% discretionary

10b5-1 plan sales $15.7M 36 transactions · 105,285 shares
Discretionary sales $1.1M 1 transaction · 7,000 shares

Largest single sale: $1.6M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Collier Charles 4 fills President, Roku Media Sell 10b5-1 20,538 $156.99 $3.2M 24,126 −46% of holding
Collier Charles 9 fills President, Roku Media Sell 10b5-1 7,067 $156.86 $1.1M 29,246 −19.5% of holding
Fuchsberg Gilbert President, Subscriptions Sell 10b5-1 4,824 $155.64 $750.8K 40,168 −10.7% of holding
Ozgen Mustafa Pres, Devices, Prod, and Tech Sell 10b5-1 3,410 $155.64 $530.7K 25,569 −11.8% of holding
Handman Christopher T. SVP & General Counsel Sell 10b5-1 2,999 $155.64 $466.8K 8,997 −25% of holding
Banks Matthew C. VP, CAO Sell 10b5-1 546 $155.64 $85.0K 8,122 −6.3% of holding
HUNT NEIL D 2 fills Director Sell 10b5-1 2,000 $156.30 $312.6K 10,210 −16.4% of holding
Jedda Dan CFO & COO Sell 7,000 $157.11 $1.1M 65,963 −9.6% of holding
Fuchsberg Gilbert President, Subscriptions Sell 10b5-1 10,719 $150.00 $1.6M 40,380 −21% of holding
Collier Charles 4 fills President, Roku Media Sell 10b5-1 20,538 $145.93 $3.0M 16,639 −55.2% of holding
HUNT NEIL D 2 fills Director Sell 10b5-1 2,000 $146.25 $292.5K 9,741 −17% of holding
Banks Matthew C. VP, CAO Sell 10b5-1 552 $146.25 $80.7K 6,619 −7.7% of holding
Jedda Dan CFO & COO Sell 10b5-1 7,000 $141.90 $993.3K 72,963 −8.8% of holding
Collier Charles 4 fills President, Roku Media Sell 10b5-1 20,538 $142.51 $2.9M 16,426 −55.6% of holding
HUNT NEIL D 3 fills Director Sell 10b5-1 2,000 $140.65 $281.3K 11,471 −14.8% of holding
Banks Matthew C. VP, CAO Sell 10b5-1 554 $138.88 $76.9K 7,171 −7.2% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.