ROKU Roku Inc
$154.93
Roku Inc (ROKU) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
Moderately bearish
Selling ran elevated versus ROKU's own trailing one-year pace, with 99% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
7 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
9
98 transactions
Purchases
$0
0 shares
Sales
$98.6M
825,479 shares
Net activity
-$98.6M
purchases less sales
How much of that selling was preplanned? 99% planned / 1% discretionary
10b5-1 plan sales
$97.4M
96 transactions · 817,647 shares
Discretionary sales
$1.2M
2 transactions · 7,832 shares
Largest single sale: $23.7M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Collier Charles 4 fills | President, Roku Media | Sell 10b5-1 | 20,538 | $156.99 | $3.2M | 24,126 −46% of holding | |
| Collier Charles 9 fills | President, Roku Media | Sell 10b5-1 | 7,067 | $156.86 | $1.1M | 29,246 −19.5% of holding | |
| Fuchsberg Gilbert | President, Subscriptions | Sell 10b5-1 | 4,824 | $155.64 | $750.8K | 40,168 −10.7% of holding | |
| Ozgen Mustafa | Pres, Devices, Prod, and Tech | Sell 10b5-1 | 3,410 | $155.64 | $530.7K | 25,569 −11.8% of holding | |
| Handman Christopher T. | SVP & General Counsel | Sell 10b5-1 | 2,999 | $155.64 | $466.8K | 8,997 −25% of holding | |
| Banks Matthew C. | VP, CAO | Sell 10b5-1 | 546 | $155.64 | $85.0K | 8,122 −6.3% of holding | |
| HUNT NEIL D 2 fills | Director | Sell 10b5-1 | 2,000 | $156.30 | $312.6K | 10,210 −16.4% of holding | |
| Jedda Dan | CFO & COO | Sell | 7,000 | $157.11 | $1.1M | 65,963 −9.6% of holding | |
| Fuchsberg Gilbert | President, Subscriptions | Sell 10b5-1 | 10,719 | $150.00 | $1.6M | 40,380 −21% of holding | |
| Collier Charles 4 fills | President, Roku Media | Sell 10b5-1 | 20,538 | $145.93 | $3.0M | 16,639 −55.2% of holding | |
| HUNT NEIL D 2 fills | Director | Sell 10b5-1 | 2,000 | $146.25 | $292.5K | 9,741 −17% of holding | |
| Banks Matthew C. | VP, CAO | Sell 10b5-1 | 552 | $146.25 | $80.7K | 6,619 −7.7% of holding | |
| Jedda Dan | CFO & COO | Sell 10b5-1 | 7,000 | $141.90 | $993.3K | 72,963 −8.8% of holding | |
| Collier Charles 4 fills | President, Roku Media | Sell 10b5-1 | 20,538 | $142.51 | $2.9M | 16,426 −55.6% of holding | |
| HUNT NEIL D 3 fills | Director | Sell 10b5-1 | 2,000 | $140.65 | $281.3K | 11,471 −14.8% of holding | |
| Banks Matthew C. | VP, CAO | Sell 10b5-1 | 554 | $138.88 | $76.9K | 7,171 −7.2% of holding | |
| Jedda Dan | CFO & COO | Sell 10b5-1 | 7,000 | $143.87 | $1.0M | 79,963 −8% of holding | |
| Wood Anthony J. | CEO and Chairman BOD | Sell 10b5-1 | 25,000 | $130.00 | $3.3M | None left | |
| Ozgen Mustafa | Pres, Devices, Prod, and Tech | Sell 10b5-1 | 10,194 | $144.00 | $1.5M | 19,185 −34.7% of holding | |
| Fyfield Mai | Director | Sell | 832 | $119.64 | $99.5K | 5,389 −13.4% of holding | |
| Wood Anthony J. 4 fills | CEO and Chairman BOD | Sell 10b5-1 | 18,000 | $118.55 | $2.1M | 13,132 −57.8% of holding | |
| Collier Charles 8 fills | President, Roku Media | Sell 10b5-1 | 20,537 | $124.94 | $2.6M | 25,168 −44.9% of holding | |
| Collier Charles | President, Roku Media | Sell 10b5-1 | 7,067 | $127.26 | $899.3K | 15,200 −31.7% of holding | |
| Fuchsberg Gilbert | President, Subscriptions | Sell 10b5-1 | 4,376 | $127.26 | $556.9K | 51,099 −7.9% of holding | |
| Handman Christopher T. | SVP & General Counsel | Sell 10b5-1 | 2,999 | $127.26 | $381.7K | 5,998 −33.3% of holding | |
| Banks Matthew C. | VP, CAO | Sell 10b5-1 | 546 | $127.26 | $69.5K | 7,725 −6.6% of holding | |
| HUNT NEIL D 4 fills | Director | Sell 10b5-1 | 2,000 | $129.09 | $258.2K | 9,384 −17.6% of holding | |
| Jedda Dan | CFO & COO | Sell 10b5-1 | 7,000 | $122.56 | $857.9K | 71,115 −9% of holding | |
| Wood Anthony J. 4 fills | CEO and Chairman BOD | Sell 10b5-1 | 75,000 | $128.79 | $9.7M | 40,340 −65% of holding | |
| Collier Charles 8 fills | President, Roku Media | Sell 10b5-1 | 20,538 | $124.23 | $2.6M | 15,594 −56.8% of holding | |
| Fuchsberg Gilbert | President, Subscriptions | Sell 10b5-1 | 9,593 | $125.52 | $1.2M | 50,863 −15.9% of holding | |
| HUNT NEIL D 8 fills | Director | Sell 10b5-1 | 2,000 | $122.11 | $244.2K | 9,736 −17% of holding | |
| Banks Matthew C. | VP, CAO | Sell 10b5-1 | 725 | $125.52 | $91.0K | 6,222 −10.4% of holding | |
| Collier Charles | President, Roku Media | Sell 10b5-1 | 205,807 | $115.00 | $23.7M | 7,700 −96.4% of holding | |
| Wood Anthony J. | CEO and Chairman BOD | Sell 10b5-1 | 25,000 | $110.19 | $2.8M | None left | |
| Collier Charles | President, Roku Media | Sell 10b5-1 | 3,431 | $110.17 | $378.0K | 7,700 −30.8% of holding | |
| Jedda Dan | CFO & COO | Sell 10b5-1 | 7,000 | $107.00 | $749.0K | 78,115 −8.2% of holding | |
| Wood Anthony J. 5 fills | CEO and Chairman BOD | Sell 10b5-1 | 50,000 | $100.88 | $5.0M | 48,251 −50.9% of holding | |
| Collier Charles | President, Roku Media | Sell 10b5-1 | 205,821 | $105.00 | $21.6M | 11,131 −94.9% of holding | |
| HUNT NEIL D 3 fills | Director | Sell 10b5-1 | 2,000 | $95.54 | $191.1K | 8,792 −18.5% of holding | |
| Banks Matthew C. | VP, CAO | Sell 10b5-1 | 728 | $96.02 | $69.9K | 6,947 −9.5% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.