SERV Serve Robotics Inc.

NASDAQ
$4.48

Serve Robotics Inc. (SERV) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal Subdued Selling ran below SERV's own trailing one-year pace, with 6% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
4
21 transactions
Purchases
$0
0 shares
Sales
$1.4M
216,733 shares
Net activity
-$1.4M
purchases less sales

How much of that selling was preplanned? 6% planned / 94% discretionary

10b5-1 plan sales $76.3K 1 transaction · 10,600 shares
Discretionary sales $1.3M 20 transactions · 206,133 shares

Largest single sale: $205.9K.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Read Brian Chief Financial Officer Sell 9,700 $4.80 $46.6K 276,002 −3.4% of holding
Kashani Ali Chief Executive Officer Sell 45,158 $4.56 $205.9K 3,232,933 −1.4% of holding
Parang Touraj 2 fills President & COO Sell 37,993 $4.55 $172.7K 1,280,061 −2.9% of holding
Read Brian Chief Financial Officer Sell 6,129 $4.56 $27.9K 285,702 −2.1% of holding
Read Brian Chief Financial Officer Sell 25,240 $5.24 $132.3K 291,831 −8% of holding
Goldberg David Michael Director Sell 10b5-1 10,600 $7.20 $76.3K 35,125 −23.2% of holding
Kashani Ali Chief Executive Officer Sell 15,885 $7.24 $115.0K 3,278,091 −0.5% of holding
Parang Touraj President & COO Sell 4,219 $7.24 $30.5K 1,298,244 −0.3% of holding
Read Brian Chief Financial Officer Sell 1,496 $7.24 $10.8K 317,071 −0.5% of holding
Kashani Ali Chief Executive Officer Sell 14,644 $9.26 $135.6K 3,293,976 −0.4% of holding
Parang Touraj President & COO Sell 3,888 $9.26 $36.0K 1,302,463 −0.3% of holding
Read Brian Chief Financial Officer Sell 201 $9.26 $1.9K 318,567 −0.1% of holding
Kashani Ali Chief Executive Officer Sell 11,753 $9.29 $109.2K 3,308,620 −0.4% of holding
Parang Touraj President & COO Sell 5,993 $9.29 $55.7K 1,306,351 −0.5% of holding
Read Brian Chief Financial Officer Sell 2,790 $9.29 $25.9K 318,768 −0.9% of holding
Read Brian Chief Financial Officer Sell 1,179 $9.29 $11.0K 321,558 −0.4% of holding
Kashani Ali Chief Executive Officer Sell 14,541 $8.62 $125.3K 3,320,373 −0.4% of holding
Parang Touraj President & COO Sell 3,861 $8.62 $33.3K 1,312,344 −0.3% of holding
Read Brian Chief Financial Officer Sell 200 $8.62 $1.7K 322,737 −0.1% of holding
Read Brian Chief Financial Officer Sell 1,263 $8.03 $10.1K 322,937 −0.4% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.