SERV Serve Robotics Inc.
$4.48
Serve Robotics Inc. (SERV) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with SERV's own trailing one-year pace, with 20% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
7
81 transactions
Purchases
$0
0 shares
Sales
$5.9M
581,294 shares
Net activity
-$5.9M
purchases less sales
How much of that selling was preplanned? 20% planned / 80% discretionary
10b5-1 plan sales
$1.2M
5 transactions · 80,128 shares
Discretionary sales
$4.7M
76 transactions · 501,166 shares
Largest single sale: $457.3K.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Read Brian | Chief Financial Officer | Sell | 9,700 | $4.80 | $46.6K | 276,002 −3.4% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 45,158 | $4.56 | $205.9K | 3,232,933 −1.4% of holding | |
| Parang Touraj 2 fills | President & COO | Sell | 37,993 | $4.55 | $172.7K | 1,280,061 −2.9% of holding | |
| Read Brian | Chief Financial Officer | Sell | 6,129 | $4.56 | $27.9K | 285,702 −2.1% of holding | |
| Read Brian | Chief Financial Officer | Sell | 25,240 | $5.24 | $132.3K | 291,831 −8% of holding | |
| Goldberg David Michael | Director | Sell 10b5-1 | 10,600 | $7.20 | $76.3K | 35,125 −23.2% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 15,885 | $7.24 | $115.0K | 3,278,091 −0.5% of holding | |
| Parang Touraj | President & COO | Sell | 4,219 | $7.24 | $30.5K | 1,298,244 −0.3% of holding | |
| Read Brian | Chief Financial Officer | Sell | 1,496 | $7.24 | $10.8K | 317,071 −0.5% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 14,644 | $9.26 | $135.6K | 3,293,976 −0.4% of holding | |
| Parang Touraj | President & COO | Sell | 3,888 | $9.26 | $36.0K | 1,302,463 −0.3% of holding | |
| Read Brian | Chief Financial Officer | Sell | 201 | $9.26 | $1.9K | 318,567 −0.1% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 11,753 | $9.29 | $109.2K | 3,308,620 −0.4% of holding | |
| Parang Touraj | President & COO | Sell | 5,993 | $9.29 | $55.7K | 1,306,351 −0.5% of holding | |
| Read Brian | Chief Financial Officer | Sell | 2,790 | $9.29 | $25.9K | 318,768 −0.9% of holding | |
| Read Brian | Chief Financial Officer | Sell | 1,179 | $9.29 | $11.0K | 321,558 −0.4% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 14,541 | $8.62 | $125.3K | 3,320,373 −0.4% of holding | |
| Parang Touraj | President & COO | Sell | 3,861 | $8.62 | $33.3K | 1,312,344 −0.3% of holding | |
| Read Brian | Chief Financial Officer | Sell | 200 | $8.62 | $1.7K | 322,737 −0.1% of holding | |
| Read Brian | Chief Financial Officer | Sell | 1,263 | $8.03 | $10.1K | 322,937 −0.4% of holding | |
| Armenta Anthony | Chief Software & Data Officer | Sell | 3,567 | $9.82 | $35.0K | 540,919 −0.7% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 13,500 | $9.72 | $131.2K | 3,334,914 −0.4% of holding | |
| Parang Touraj | President & COO | Sell | 3,922 | $9.72 | $38.1K | 1,316,205 −0.3% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell | 1,390 | $9.72 | $13.5K | 235,647 −0.6% of holding | |
| Read Brian | Chief Financial Officer | Sell | 203 | $9.72 | $2.0K | 324,200 −0.1% of holding | |
| Dunn Evan | General Counsel | Sell | 538 | $9.44 | $5.1K | 202,294 −0.3% of holding | |
| Read Brian | Chief Financial Officer | Sell | 1,268 | $9.61 | $12.2K | 324,403 −0.4% of holding | |
| Armenta Anthony | Chief Software & Data Officer | Sell | 3,432 | $9.38 | $32.2K | 544,486 −0.6% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 9,259 | $10.17 | $94.2K | 3,348,414 −0.3% of holding | |
| Parang Touraj | President & COO | Sell | 3,558 | $10.17 | $36.2K | 1,320,127 −0.3% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell | 1,375 | $10.17 | $14.0K | 237,037 −0.6% of holding | |
| Read Brian | Chief Financial Officer | Sell | 185 | $10.17 | $1.9K | 325,671 −0.1% of holding | |
| Dunn Evan | General Counsel | Sell | 688 | $9.56 | $6.6K | 202,832 −0.3% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 8,101 | $10.33 | $83.7K | 3,357,673 −0.2% of holding | |
| Parang Touraj | President & COO | Sell | 5,998 | $10.33 | $62.0K | 1,323,685 −0.5% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell | 3,284 | $10.33 | $33.9K | 238,412 −1.4% of holding | |
| Armenta Anthony | Chief Software & Data Officer | Sell | 3,223 | $10.33 | $33.3K | 547,918 −0.6% of holding | |
| Read Brian | Chief Financial Officer | Sell | 3,185 | $10.33 | $32.9K | 325,856 −1% of holding | |
| Dunn Evan | General Counsel | Sell | 2,700 | $10.33 | $27.9K | 203,520 −1.3% of holding | |
| Read Brian | Chief Financial Officer | Sell | 1,547 | $10.83 | $16.8K | 329,041 −0.5% of holding | |
| Armenta Anthony | Chief Software & Data Officer | Sell | 3,893 | $14.27 | $55.6K | 551,141 −0.7% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 9,088 | $14.30 | $130.0K | 3,365,774 −0.3% of holding | |
| Read Brian | Chief Financial Officer | Sell 10b5-1 | 4,528 | $15.88 | $71.9K | 330,588 −1.4% of holding | |
| Parang Touraj | President & COO | Sell | 4,008 | $14.30 | $57.3K | 1,329,683 −0.3% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell | 1,171 | $14.30 | $16.7K | 241,696 −0.5% of holding | |
| Read Brian | Chief Financial Officer | Sell | 220 | $14.30 | $3.1K | 335,116 −0.1% of holding | |
| Dunn Evan | General Counsel | Sell | 598 | $12.81 | $7.7K | 206,220 −0.3% of holding | |
| Read Brian | Chief Financial Officer | Sell | 1,863 | $10.37 | $19.3K | 335,336 −0.6% of holding | |
| Armenta Anthony | Chief Software & Data Officer | Sell | 5,003 | $11.96 | $59.8K | 555,034 −0.9% of holding | |
| Read Brian | Chief Financial Officer | Sell | 6,700 | $13.15 | $88.1K | 337,199 −1.9% of holding | |
| Parang Touraj | President & COO | Sell | 5,000 | $13.07 | $65.4K | 1,333,691 −0.4% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 16,730 | $11.87 | $198.6K | 3,374,862 −0.5% of holding | |
| Parang Touraj | President & COO | Sell | 6,300 | $11.87 | $74.8K | 1,338,691 −0.5% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell | 1,917 | $11.87 | $22.8K | 242,867 −0.8% of holding | |
| Read Brian | Chief Financial Officer | Sell | 371 | $11.87 | $4.4K | 343,899 −0.1% of holding | |
| Dunn Evan | General Counsel | Sell | 504 | $13.42 | $6.8K | 206,818 −0.2% of holding | |
| Read Brian | Chief Financial Officer | Sell | 7,500 | $13.05 | $97.9K | 344,270 −2.1% of holding | |
| Read Brian | Chief Financial Officer | Sell | 2,057 | $9.82 | $20.2K | 351,770 −0.6% of holding | |
| Armenta Anthony | Chief Software & Data Officer | Sell | 49,082 | $9.32 | $457.3K | 560,037 −8.1% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 16,170 | $10.78 | $174.3K | 3,391,592 −0.5% of holding | |
| Parang Touraj | President & COO | Sell | 6,100 | $10.74 | $65.5K | 1,344,991 −0.5% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell | 1,840 | $10.80 | $19.9K | 244,784 −0.7% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 13,310 | $11.63 | $154.8K | 3,407,762 −0.4% of holding | |
| Parang Touraj | President & COO | Sell | 9,500 | $11.78 | $111.9K | 1,351,091 −0.7% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell | 3,915 | $11.69 | $45.8K | 246,624 −1.6% of holding | |
| Armenta Anthony | Chief Software & Data Officer | Sell | 3,545 | $11.63 | $41.2K | 609,119 −0.6% of holding | |
| Dunn Evan | General Counsel | Sell | 2,987 | $11.62 | $34.7K | 207,322 −1.4% of holding | |
| Read Brian | Chief Financial Officer | Sell | 1,270 | $13.32 | $16.9K | 353,827 −0.4% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell 10b5-1 | 25,000 | $17.99 | $449.8K | 250,539 −9.1% of holding | |
| Dunn Evan | General Counsel | Sell 10b5-1 | 15,000 | $15.12 | $226.8K | 210,309 −6.7% of holding | |
| Kashani Ali | Chief Executive Officer | Sell | 12,930 | $15.08 | $195.0K | 3,421,072 −0.4% of holding | |
| Dunn Evan | General Counsel | Sell | 5,458 | $15.01 | $81.9K | 225,309 −2.4% of holding | |
| Parang Touraj | President & COO | Sell | 4,825 | $15.25 | $73.6K | 1,360,591 −0.4% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell | 1,480 | $15.19 | $22.5K | 250,539 −0.6% of holding | |
| Read Brian | Chief Financial Officer | Sell | 176 | $15.29 | $2.7K | 355,097 −0% of holding | |
| Read Brian | Chief Financial Officer | Sell | 1,225 | $11.70 | $14.3K | 355,273 −0.3% of holding | |
| Goldberg David Michael | Director | Sell | 5,000 | $13.58 | $67.9K | 45,725 −9.9% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell 10b5-1 | 25,000 | $14.99 | $374.8K | 227,019 −9.9% of holding | |
| Abraham Euan | Chief Hardware & Mftg Offcr | Sell | 8,433 | $12.38 | $104.4K | 252,019 −3.2% of holding | |
| Read Brian | Chief Financial Officer | Sell | 3,941 | $12.70 | $50.1K | 356,498 −1.1% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.