SOFI SoFi

NASDAQ
$17.32

SoFi (SOFI) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran below SOFI's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 1 buyer in the last 90 days 3 sellers in the last 90 days
Insiders buying
1
4 transactions
Insiders selling
3
9 transactions
Purchases
$1.2M
74,211 shares
Sales
$4.6M
260,984 shares
Net activity
-$3.3M
purchases less sales

How much of that selling was preplanned? 100% planned / 0% discretionary

10b5-1 plan sales $4.6M 8 transactions · 259,796 shares
Discretionary sales $20.8K 1 transaction · 1,188 shares

Largest single sale: $1.8M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: June 16, 2026 , by Noto Anthony .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Keough Kelli EVP, GBUL, SIPS Sell 10b5-1 11,286 $18.00 $203.2K 356,442 −3.1% of holding
Keough Kelli EVP, GBUL, SIPS Sell 10b5-1 10,954 $17.19 $188.3K 367,728 −2.9% of holding
Keough Kelli EVP, GBUL, SIPS Sell 10b5-1 10,954 $17.35 $190.1K 378,682 −2.8% of holding
Lavet Robert S General Counsel Sell 1,188 $17.55 $20.8K 88,200 −1.3% of holding
Rishel Jeremy Chief Technology Officer Sell 10b5-1 102,123 $17.78 $1.8M 895,089 −10.2% of holding
Noto Anthony Chief Executive Officer Buy 13,888 $18.06 $250.8K 11,960,507
Keough Kelli EVP, GBUL, SIPS Sell 10b5-1 10,037 $15.53 $155.9K 323,247 −3% of holding
Noto Anthony Chief Executive Officer Buy 15,545 $16.00 $248.8K 11,946,619
Noto Anthony Chief Executive Officer Buy 15,878 $15.73 $249.8K 11,931,074
Keough Kelli EVP, GBUL, SIPS Sell 10b5-1 9,742 $19.25 $187.6K 333,284 −2.8% of holding
Keough Kelli EVP, GBUL, SIPS Sell 10b5-1 9,742 $16.94 $165.1K 343,026 −2.8% of holding
Rishel Jeremy Chief Technology Officer Sell 10b5-1 94,958 $17.43 $1.7M 839,640 −10.2% of holding
Noto Anthony Chief Executive Officer Buy 28,900 $17.32 $500.5K 11,704,352

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.