SOFI SoFi
SoFi (SOFI) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 86% planned / 14% discretionary
Largest single sale: $2.7M.
Where they traded
Last open-market purchase: June 16, 2026 , by Noto Anthony .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 11,286 | $18.00 | $203.2K | 356,442 −3.1% of holding | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 10,954 | $17.19 | $188.3K | 367,728 −2.9% of holding | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 10,954 | $17.35 | $190.1K | 378,682 −2.8% of holding | |
| Lavet Robert S | General Counsel | Sell | 1,188 | $17.55 | $20.8K | 88,200 −1.3% of holding | |
| Rishel Jeremy | Chief Technology Officer | Sell 10b5-1 | 102,123 | $17.78 | $1.8M | 895,089 −10.2% of holding | |
| Noto Anthony | Chief Executive Officer | Buy | 13,888 | $18.06 | $250.8K | 11,960,507 | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 10,037 | $15.53 | $155.9K | 323,247 −3% of holding | |
| Noto Anthony | Chief Executive Officer | Buy | 15,545 | $16.00 | $248.8K | 11,946,619 | |
| Noto Anthony | Chief Executive Officer | Buy | 15,878 | $15.73 | $249.8K | 11,931,074 | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 9,742 | $19.25 | $187.6K | 333,284 −2.8% of holding | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 9,742 | $16.94 | $165.1K | 343,026 −2.8% of holding | |
| Rishel Jeremy | Chief Technology Officer | Sell 10b5-1 | 94,958 | $17.43 | $1.7M | 839,640 −10.2% of holding | |
| Noto Anthony | Chief Executive Officer | Buy | 28,900 | $17.32 | $500.5K | 11,704,352 | |
| Noto Anthony | Chief Executive Officer | Buy | 56,000 | $17.88 | $1.0M | 11,675,452 | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 9,755 | $18.87 | $184.1K | 293,725 −3.2% of holding | |
| Freiberg Steven J | Director | Sell | 94,225 | $20.31 | $1.9M | 588,849 −13.8% of holding | |
| Lavet Robert S | General Counsel | Buy | 5,000 | $21.04 | $105.2K | 17,172 | |
| Schuppenhauer Eric | EVP GBUL Borrow | Buy | 5,000 | $19.93 | $99.7K | 228,768 | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 9,468 | $25.75 | $243.8K | 303,480 −3% of holding | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 9,468 | $27.14 | $256.9K | 312,948 −2.9% of holding | |
| Rishel Jeremy | Chief Technology Officer | Sell 10b5-1 | 91,837 | $26.64 | $2.4M | 794,598 −10.4% of holding | |
| Pinto Arun | Chief Risk Officer | Sell 10b5-1 | 46,132 | $24.76 | $1.1M | 138,396 −25% of holding | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 10,340 | $26.43 | $273.3K | 265,034 −3.8% of holding | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 10,036 | $28.33 | $284.3K | 275,374 −3.5% of holding | |
| Rishel Jeremy | Chief Technology Officer | Sell 10b5-1 | 98,733 | $27.50 | $2.7M | 759,553 −11.5% of holding | |
| Keough Kelli | EVP, GBUL, SIPS | Sell 10b5-1 | 10,036 | $27.86 | $279.6K | 285,410 −3.4% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.