U Unity Software Inc.

NYSE

$43.45

Unity Software Inc. (U) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y

Insider signal Subdued Selling ran below U's own trailing one-year pace, with 41% of sale value under a prearranged plan.

Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 4 sellers in the last 90 days

Insiders buying

0 transactions

Insiders selling

11 transactions

Purchases

0 shares

Sales

$4.9M

109,547 shares

Net activity

-$4.9M

purchases less sales

How much of that selling was preplanned? 41% planned / 59% discretionary

10b5-1 plan sales $2.0M 3 transactions · 45,520 shares

Discretionary sales $2.9M 8 transactions · 64,027 shares

Largest single sale: $1.4M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date	Insider	Role	Action	Shares	Price	Value	Held after
Aug 28, 2026	Blum Alexander 2 fills	SVP, Chief Operating Officer	Sell 10b5-1	43,556	$43.51	$1.9M	673,802 −6.1% of holding
Aug 27, 2026	Blum Alexander	SVP, Chief Operating Officer	Sell 10b5-1	1,964	$44.81	$88.0K	705,411 −0.3% of holding
Aug 25, 2026	Yahes Jarrod 2 fills	SVP, Chief Financial Officer	Sell	26,017	$45.31	$1.2M	679,543 −3.7% of holding
Aug 25, 2026	Blum Alexander 2 fills	SVP, Chief Operating Officer	Sell	20,595	$45.31	$933.1K	708,515 −2.8% of holding
Aug 25, 2026	Bromberg Matthew S 2 fills	President and CEO	Sell	16,383	$45.31	$742.3K	1,541,801 −1.1% of holding
Aug 25, 2026	Boyden Rebecca Berenice 2 fills	SVP, Chief Legal Officer	Sell	1,032	$45.32	$46.8K	308,505 −0.3% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.