U Unity Software Inc.

NYSE
$43.45

Unity Software Inc. (U) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with U's own trailing one-year pace, with 57% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 4 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
9
62 transactions
Purchases
$0
0 shares
Sales
$103.3M
2,403,964 shares
Net activity
-$103.3M
purchases less sales

How much of that selling was preplanned? 57% planned / 43% discretionary

10b5-1 plan sales $59.3M 20 transactions · 1,357,343 shares
Discretionary sales $43.9M 42 transactions · 1,046,621 shares

Largest single sale: $15.4M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Blum Alexander 2 fills SVP, Chief Operating Officer Sell 10b5-1 43,556 $43.51 $1.9M 673,802 −6.1% of holding
Blum Alexander SVP, Chief Operating Officer Sell 10b5-1 1,964 $44.81 $88.0K 705,411 −0.3% of holding
Yahes Jarrod 2 fills SVP, Chief Financial Officer Sell 26,017 $45.31 $1.2M 679,543 −3.7% of holding
Blum Alexander 2 fills SVP, Chief Operating Officer Sell 20,595 $45.31 $933.1K 708,515 −2.8% of holding
Bromberg Matthew S 2 fills President and CEO Sell 16,383 $45.31 $742.3K 1,541,801 −1.1% of holding
Boyden Rebecca Berenice 2 fills SVP, Chief Legal Officer Sell 1,032 $45.32 $46.8K 308,505 −0.3% of holding
Blum Alexander SVP, Chief Operating Officer Sell 2,099 $27.37 $57.4K 727,970 −0.3% of holding
Bromberg Matthew S CEO and President Sell 138,993 $27.18 $3.8M 1,557,514 −8.2% of holding
Yahes Jarrod SVP, Chief Financial Officer Sell 24,021 $27.18 $652.9K 704,360 −3.3% of holding
Blum Alexander SVP, Chief Operating Officer Sell 19,009 $27.18 $516.7K 730,069 −2.5% of holding
Barrysmith Mark Chief Accounting Officer Sell 13,247 $27.18 $360.1K 370,654 −3.5% of holding
Boyden Rebecca Berenice SVP, Chief Legal Officer Sell 952 $27.20 $25.9K 309,445 −0.3% of holding
Yahes Jarrod SVP, Chief Financial Officer Sell 6,205 $21.03 $130.5K 728,381 −0.8% of holding
Blum Alexander SVP, Chief Operating Officer Sell 10b5-1 2,541 $18.76 $47.7K 548,425 −0.5% of holding
Yahes Jarrod SVP, Chief Financial Officer Sell 12,196 $18.07 $220.4K 533,933 −2.2% of holding
Barrysmith Mark Chief Accounting Officer Sell 10,578 $18.07 $191.1K 383,901 −2.7% of holding
Blum Alexander SVP, Chief Operating Officer Sell 10,164 $18.07 $183.7K 550,966 −1.8% of holding
Bar-Zeev Tomer Director Sell 50,000 $47.00 $2.4M 873,146 −5.4% of holding
Helgason David 2 fills Director Sell 308,347 $49.16 $15.2M 5,439,173 −5.4% of holding
Bar-Zeev Tomer 3 fills Director Sell 125,000 $50.85 $6.4M 961,723 −11.5% of holding
Helgason David Director Sell 10b5-1 93,312 $51.16 $4.8M 5,739,173 −1.6% of holding
Helgason David Director Sell 10b5-1 306,688 $50.16 $15.4M 5,832,485 −5% of holding
Barrysmith Mark Chief Accounting Officer Sell 14,407 $50.01 $720.5K 394,479 −3.5% of holding
Bar-Zeev Tomer 2 fills Director Sell 10b5-1 250,000 $41.93 $10.5M 1,111,016 −18.4% of holding
Blum Alexander SVP, Chief Operating Officer Sell 10b5-1 1,988 $42.47 $84.4K 561,130 −0.4% of holding
Yahes Jarrod SVP, Chief Financial Officer Sell 27,742 $42.79 $1.2M 546,129 −4.8% of holding
Bromberg Matthew S 3 fills CEO and President Sell 41,025 $41.38 $1.7M 1,208,441 −3.3% of holding
Blum Alexander 3 fills SVP, Chief Operating Officer Sell 40,693 $41.38 $1.7M 578,690 −6.6% of holding
Yahes Jarrod 3 fills SVP, Chief Financial Officer Sell 34,719 $41.38 $1.4M 587,359 −5.6% of holding
Barrysmith Mark 2 fills Chief Accounting Officer Sell 13,684 $41.38 $566.2K 409,486 −3.2% of holding
Barrysmith Mark Chief Accounting Officer Sell 29,599 $41.41 $1.2M 422,570 −6.5% of holding
Barrysmith Mark Chief Accounting Officer Sell 10b5-1 817 $36.60 $29.9K 452,169 −0.2% of holding
Dovrat Shlomo Director Sell 30,000 $42.87 $1.3M 159,089 −15.9% of holding
Yahes Jarrod SVP, Chief Financial Officer Sell 14,914 $42.75 $637.6K 608,590 −2.4% of holding
Yahes Jarrod 2 fills SVP, Chief Financial Officer Sell 15,000 $41.15 $617.2K 626,373 −2.3% of holding
Bar-Zeev Tomer 2 fills Director Sell 10b5-1 250,000 $37.98 $9.5M 1,313,445 −16% of holding
Barrysmith Mark Chief Accounting Officer Sell 10b5-1 802 $36.22 $29.0K 452,986 −0.2% of holding
Gupta Anirma SVP, Chief Legal Officer Sell 10b5-1 2,734 $37.85 $103.5K 175,510 −1.5% of holding
Bar-Zeev Tomer 2 fills Director Sell 10b5-1 250,000 $39.83 $10.0M 1,591,602 −13.6% of holding
Barrysmith Mark Chief Accounting Officer Sell 10b5-1 645 $46.52 $30.0K 453,788 −0.1% of holding
Bar-Zeev Tomer 2 fills Director Sell 10b5-1 150,000 $45.65 $6.8M 1,832,526 −7.6% of holding
Gupta Anirma SVP, Chief Legal Officer Sell 10b5-1 2,296 $43.99 $101.0K 628,453 −0.4% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.