Z Zillow Group, Inc.

NASDAQ
$30.10

Zillow Group, Inc. (Z) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with Z's own trailing one-year pace, with 48% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 8 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
12
107 transactions
Purchases
$0
0 shares
Sales
$15.1M
305,822 shares
Net activity
-$15.1M
purchases less sales

How much of that selling was preplanned? 48% planned / 52% discretionary

10b5-1 plan sales $7.2M 42 transactions · 145,833 shares
Discretionary sales $7.9M 65 transactions · 159,989 shares

Largest single sale: $1.8M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

No open-market insider purchase on record.

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Cormier Thielke Claire Director Sell 10b5-1 1,187 $35.71 $42.4K 2,375 −33.3% of holding
BLACHFORD ERIK C Director Sell 10b5-1 792 $35.71 $28.3K 34,160 −2.3% of holding
Wacksman Jeremy Chief Executive Officer Sell 10b5-1 9,339 $34.18 $319.2K 138,574 −6.3% of holding
Hofmann Jeremy COO & CFO Sell 10b5-1 5,661 $34.18 $193.5K 59,144 −8.7% of holding
Spaulding Dan Chief People Officer Sell 3,169 $35.37 $112.1K 44,561 −6.6% of holding
Wacksman Jeremy Chief Executive Officer Sell 5,786 $34.24 $198.1K 147,913 −3.8% of holding
Hofmann Jeremy COO & CFO Sell 3,510 $34.24 $120.2K 64,805 −5.1% of holding
Samuelson Errol G Chief Industry Dev. Officer Sell 3,154 $34.24 $108.0K 130,885 −2.4% of holding
Spaulding Dan Chief People Officer Sell 1,966 $34.24 $67.3K 47,730 −4% of holding
Beitel David A. Chief Technology Officer Sell 1,798 $34.24 $61.6K 133,013 −1.3% of holding
Rock Jennifer Chief Accounting Officer Sell 990 $34.24 $33.9K 58,752 −1.7% of holding
Cormier Thielke Claire Director Sell 10b5-1 1,187 $33.09 $39.3K 3,562 −25% of holding
BLACHFORD ERIK C Director Sell 10b5-1 791 $34.80 $27.5K 34,952 −2.2% of holding
Wacksman Jeremy Chief Executive Officer Sell 10b5-1 9,072 $36.54 $331.5K 153,699 −5.6% of holding
Hofmann Jeremy Chief Financial Officer Sell 10b5-1 5,501 $37.40 $205.7K 68,315 −7.5% of holding
Spaulding Dan Chief People Officer Sell 10b5-1 3,078 $37.40 $115.1K 49,696 −5.8% of holding
Owens Bradley D. General Counsel Sell 10b5-1 3,364 $37.23 $125.2K 65,245 −4.9% of holding
Wacksman Jeremy 2 fills Chief Executive Officer Sell 6,051 $37.92 $229.5K 163,071 −3.6% of holding
Hofmann Jeremy 2 fills Chief Financial Officer Sell 3,671 $37.93 $139.3K 74,116 −4.7% of holding
Samuelson Errol G 2 fills Chief Industry Dev. Officer Sell 2,939 $37.97 $111.6K 134,239 −2.1% of holding
Owens Bradley D. 2 fills General Counsel Sell 2,246 $37.93 $85.2K 68,899 −3.2% of holding
Spaulding Dan 2 fills Chief People Officer Sell 2,056 $37.93 $78.0K 52,924 −3.7% of holding
Beitel David A. 2 fills Chief Technology Officer Sell 1,879 $37.93 $71.3K 134,961 −1.4% of holding
Choo Jun 2 fills Chief Operating Officer Sell 1,228 $37.95 $46.6K 107,844 −1.1% of holding
Rock Jennifer 2 fills Chief Accounting Officer Sell 1,034 $37.99 $39.3K 59,802 −1.7% of holding
Samuelson Errol G Chief Industry Dev. Officer Sell 10b5-1 4,734 $44.20 $209.3K 136,978 −3.3% of holding
Owens Bradley D. General Counsel Sell 10b5-1 8,800 $43.67 $384.3K 70,855 −11% of holding
BLACHFORD ERIK C Director Sell 10b5-1 966 $42.85 $41.4K 35,743 −2.6% of holding
Cormier Thielke Claire Director Sell 10b5-1 242 $42.85 $10.4K 4,749 −4.8% of holding
MAFFEI GREGORY B Director Sell 8,050 $45.15 $363.5K 637,783 −1.2% of holding
Frink Lloyd D Co -Exec. Chairman & President Sell 39,663 $45.29 $1.8M 2,249,920 −1.7% of holding
Hofmann Jeremy Chief Financial Officer Sell 10b5-1 7,786 $43.73 $340.5K 57,487 −11.9% of holding
Wacksman Jeremy Chief Executive Officer Sell 10b5-1 13,661 $44.25 $604.6K 116,322 −10.5% of holding
Spaulding Dan Chief People Officer Sell 10b5-1 5,361 $43.95 $235.6K 41,080 −11.5% of holding
Owens Bradley D. General Counsel Sell 10b5-1 2,602 $44.42 $115.6K 33,355 −7.2% of holding
Samuelson Errol G Chief Industry Dev. Officer Sell 7,015 $44.21 $310.1K 113,800 −5.8% of holding
Hofmann Jeremy Chief Financial Officer Sell 5,538 $44.22 $244.9K 65,273 −7.8% of holding
Wacksman Jeremy Chief Executive Officer Sell 4,729 $44.20 $209.0K 129,983 −3.5% of holding
Beitel David A. Chief Technology Officer Sell 3,966 $44.22 $175.4K 136,690 −2.8% of holding
Spaulding Dan Chief People Officer Sell 3,901 $44.19 $172.4K 46,441 −7.7% of holding
Rock Jennifer Chief Accounting Officer Sell 2,164 $44.22 $95.7K 39,026 −5.3% of holding
Choo Jun Chief Operating Officer Sell 2,061 $44.23 $91.2K 108,927 −1.9% of holding
Owens Bradley D. General Counsel Sell 2,017 $44.20 $89.2K 35,957 −5.3% of holding
Frink Lloyd D 7 fills Co -Exec. Chairman & President Sell 10b5-1 9,258 $45.72 $423.2K 2,238,562 −0.4% of holding
Frink Lloyd D 2 fills Co -Exec. Chairman & President Sell 10b5-1 9,258 $55.19 $510.9K 2,235,789 −0.4% of holding
Frink Lloyd D 2 fills Co -Exec. Chairman & President Sell 10b5-1 9,258 $54.63 $505.8K 2,233,289 −0.4% of holding
BLACHFORD ERIK C Director Sell 10b5-1 965 $72.51 $70.0K 33,543 −2.8% of holding
Cormier Thielke Claire Director Sell 10b5-1 241 $72.51 $17.5K 242 −49.9% of holding
Owens Bradley D. General Counsel Sell 10b5-1 2,722 $67.41 $183.5K 37,974 −6.7% of holding
Wacksman Jeremy Chief Executive Officer Sell 10b5-1 10,855 $69.99 $759.7K 134,712 −7.5% of holding
Hofmann Jeremy Chief Financial Officer Sell 10b5-1 7,865 $69.53 $546.9K 70,811 −10% of holding
Spaulding Dan Chief People Officer Sell 10b5-1 5,455 $69.40 $378.6K 50,342 −9.8% of holding
Samuelson Errol G 4 fills Chief Industry Dev. Officer Sell 7,641 $71.13 $543.5K 122,640 −5.9% of holding
Wacksman Jeremy 4 fills Chief Executive Officer Sell 7,546 $71.13 $536.7K 147,363 −4.9% of holding
Hofmann Jeremy 4 fills Chief Financial Officer Sell 5,470 $71.13 $389.1K 79,929 −6.4% of holding
Beitel David A. 4 fills Chief Technology Officer Sell 3,893 $71.12 $276.9K 141,576 −2.7% of holding
Spaulding Dan 4 fills Chief People Officer Sell 3,819 $71.12 $271.6K 56,713 −6.3% of holding
Rock Jennifer 4 fills Chief Accounting Officer Sell 3,291 $71.12 $234.1K 41,952 −7.3% of holding
Choo Jun 4 fills Chief Operating Officer Sell 3,141 $71.12 $223.4K 111,732 −2.7% of holding
Owens Bradley D. 3 fills General Counsel Sell 1,897 $71.12 $134.9K 41,144 −4.4% of holding
Rock Jennifer Chief Accounting Officer Sell 2,710 $73.83 $200.1K 44,481 −5.7% of holding
Frink Lloyd D Co -Exec. Chairman & President Sell 10b5-1 787 $80.19 $63.1K 2,233,189 −0% of holding
Frink Lloyd D 2 fills Co -Exec. Chairman & President Sell 10b5-1 1,712 $80.54 $137.9K 2,233,453 −0.1% of holding
Frink Lloyd D 4 fills Co -Exec. Chairman & President Sell 10b5-1 3,333 $82.65 $275.5K 2,235,207 −0.1% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.