AMZN Amazon.com, Inc.
$256.78
Amazon.com, Inc. (AMZN) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
Bearish
Selling ran elevated versus AMZN's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
7 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
8
64 transactions
Purchases
$0
0 shares
Sales
$416.6M
1,477,012 shares
Net activity
-$416.6M
purchases less sales
How much of that selling was preplanned? 100% planned / 0% discretionary
10b5-1 plan sales
$416.6M
64 transactions · 1,477,012 shares
Discretionary sales
$0
0 transactions · 0 shares
Largest single sale: $346.5M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $254.77 | $254.8K | 475,681 −0.2% of holding | |
| Zapolsky David | Senior Vice President | Sell 10b5-1 | 9,258 | $259.77 | $2.4M | 41,190 −18.4% of holding | |
| Jassy Andrew R 4 fills | President and CEO | Sell 10b5-1 | 20,000 | $259.01 | $5.2M | 2,252,569 −0.9% of holding | |
| Garman Matthew S 4 fills | CEO Amazon Web Services | Sell 10b5-1 | 14,541 | $259.06 | $3.8M | 30,176 −32.5% of holding | |
| Herrington Douglas J 3 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 6,362 | $259.01 | $1.6M | 481,218 −1.3% of holding | |
| Olsavsky Brian T | Senior Vice President and CFO | Sell 10b5-1 | 6,172 | $260.31 | $1.6M | 109,207 −5.3% of holding | |
| Zapolsky David 4 fills | Senior Vice President | Sell 10b5-1 | 6,172 | $259.14 | $1.6M | 55,482 −10% of holding | |
| Reynolds Shelley 3 fills | Vice President | Sell 10b5-1 | 2,343 | $259.01 | $606.9K | 121,448 −1.9% of holding | |
| Herrington Douglas J 3 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 3,741 | $262.76 | $983.0K | 469,438 −0.8% of holding | |
| BEZOS JEFFREY P | Executive Chair | Sell 10b5-1 | 1,209,649 | $286.41 | $346.5M | 879,739,004 −0.1% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $278.39 | $278.4K | 483,527 −0.2% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $239.77 | $239.8K | 484,527 −0.2% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $266.19 | $266.2K | 485,527 −0.2% of holding | |
| Zapolsky David | Senior Vice President | Sell 10b5-1 | 9,270 | $268.53 | $2.5M | 41,190 −18.4% of holding | |
| Jassy Andrew R 5 fills | President and CEO | Sell 10b5-1 | 20,000 | $263.42 | $5.3M | 2,220,560 −0.9% of holding | |
| Garman Matthew S 5 fills | CEO Amazon Web Services | Sell 10b5-1 | 15,467 | $263.40 | $4.1M | 25,369 −37.9% of holding | |
| Herrington Douglas J 3 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 6,370 | $262.39 | $1.7M | 488,697 −1.3% of holding | |
| Zapolsky David 5 fills | Senior Vice President | Sell 10b5-1 | 6,180 | $263.43 | $1.6M | 55,040 −10.1% of holding | |
| Reynolds Shelley 3 fills | Vice President | Sell 10b5-1 | 2,363 | $262.38 | $620.0K | 120,543 −1.9% of holding | |
| Garman Matthew S 3 fills | CEO Amazon Web Services | Sell 10b5-1 | 11,475 | $262.66 | $3.0M | 19,516 −37% of holding | |
| Herrington Douglas J 3 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 3,742 | $262.59 | $982.6K | 479,670 −0.8% of holding | |
| Jassy Andrew R | President and CEO | Sell 10b5-1 | 31,352 | $275.00 | $8.6M | 2,175,766 −1.4% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 27,500 | $275.00 | $7.6M | 471,361 −5.5% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $265.65 | $265.7K | 498,861 −0.2% of holding | |
| RUBINSTEIN JONATHAN | Director | Sell 10b5-1 | 3,706 | $273.02 | $1.0M | 74,948 −4.7% of holding | |
| RUBINSTEIN JONATHAN | Director | Sell 10b5-1 | 3,849 | $260.00 | $1.0M | 78,654 −4.7% of holding | |
| Jassy Andrew R | President and CEO | Sell 10b5-1 | 31,000 | $255.00 | $7.9M | 2,207,118 −1.4% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 20,500 | $245.00 | $5.0M | 499,861 −3.9% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $210.50 | $210.5K | 520,361 −0.2% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.