AMZN Amazon.com, Inc.
$256.78
Amazon.com, Inc. (AMZN) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
Insider signal
In line
Selling ran in line with AMZN's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity
0 buyers in the last 30 days
0 buyers in the last 90 days
7 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
10
129 transactions
Purchases
$0
0 shares
Sales
$457.2M
1,662,032 shares
Net activity
-$457.2M
purchases less sales
How much of that selling was preplanned? 100% planned / 0% discretionary
10b5-1 plan sales
$457.2M
129 transactions · 1,662,032 shares
Discretionary sales
$0
0 transactions · 0 shares
Largest single sale: $346.5M.
Where they traded
Buy
Sell
Dot area is proportional to transaction value.
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $254.77 | $254.8K | 475,681 −0.2% of holding | |
| Zapolsky David | Senior Vice President | Sell 10b5-1 | 9,258 | $259.77 | $2.4M | 41,190 −18.4% of holding | |
| Jassy Andrew R 4 fills | President and CEO | Sell 10b5-1 | 20,000 | $259.01 | $5.2M | 2,252,569 −0.9% of holding | |
| Garman Matthew S 4 fills | CEO Amazon Web Services | Sell 10b5-1 | 14,541 | $259.06 | $3.8M | 30,176 −32.5% of holding | |
| Herrington Douglas J 3 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 6,362 | $259.01 | $1.6M | 481,218 −1.3% of holding | |
| Olsavsky Brian T | Senior Vice President and CFO | Sell 10b5-1 | 6,172 | $260.31 | $1.6M | 109,207 −5.3% of holding | |
| Zapolsky David 4 fills | Senior Vice President | Sell 10b5-1 | 6,172 | $259.14 | $1.6M | 55,482 −10% of holding | |
| Reynolds Shelley 3 fills | Vice President | Sell 10b5-1 | 2,343 | $259.01 | $606.9K | 121,448 −1.9% of holding | |
| Herrington Douglas J 3 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 3,741 | $262.76 | $983.0K | 469,438 −0.8% of holding | |
| BEZOS JEFFREY P | Executive Chair | Sell 10b5-1 | 1,209,649 | $286.41 | $346.5M | 879,739,004 −0.1% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $278.39 | $278.4K | 483,527 −0.2% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $239.77 | $239.8K | 484,527 −0.2% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $266.19 | $266.2K | 485,527 −0.2% of holding | |
| Zapolsky David | Senior Vice President | Sell 10b5-1 | 9,270 | $268.53 | $2.5M | 41,190 −18.4% of holding | |
| Jassy Andrew R 5 fills | President and CEO | Sell 10b5-1 | 20,000 | $263.42 | $5.3M | 2,220,560 −0.9% of holding | |
| Garman Matthew S 5 fills | CEO Amazon Web Services | Sell 10b5-1 | 15,467 | $263.40 | $4.1M | 25,369 −37.9% of holding | |
| Herrington Douglas J 3 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 6,370 | $262.39 | $1.7M | 488,697 −1.3% of holding | |
| Zapolsky David 5 fills | Senior Vice President | Sell 10b5-1 | 6,180 | $263.43 | $1.6M | 55,040 −10.1% of holding | |
| Reynolds Shelley 3 fills | Vice President | Sell 10b5-1 | 2,363 | $262.38 | $620.0K | 120,543 −1.9% of holding | |
| Garman Matthew S 3 fills | CEO Amazon Web Services | Sell 10b5-1 | 11,475 | $262.66 | $3.0M | 19,516 −37% of holding | |
| Herrington Douglas J 3 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 3,742 | $262.59 | $982.6K | 479,670 −0.8% of holding | |
| Jassy Andrew R | President and CEO | Sell 10b5-1 | 31,352 | $275.00 | $8.6M | 2,175,766 −1.4% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 27,500 | $275.00 | $7.6M | 471,361 −5.5% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $265.65 | $265.7K | 498,861 −0.2% of holding | |
| RUBINSTEIN JONATHAN | Director | Sell 10b5-1 | 3,706 | $273.02 | $1.0M | 74,948 −4.7% of holding | |
| RUBINSTEIN JONATHAN | Director | Sell 10b5-1 | 3,849 | $260.00 | $1.0M | 78,654 −4.7% of holding | |
| Jassy Andrew R | President and CEO | Sell 10b5-1 | 31,000 | $255.00 | $7.9M | 2,207,118 −1.4% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 20,500 | $245.00 | $5.0M | 499,861 −3.9% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $210.50 | $210.5K | 520,361 −0.2% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $204.25 | $204.3K | 521,361 −0.2% of holding | |
| Zapolsky David | Senior Vice President | Sell 10b5-1 | 10,649 | $205.43 | $2.2M | 41,190 −20.5% of holding | |
| Jassy Andrew R 5 fills | President and CEO | Sell 10b5-1 | 19,872 | $205.18 | $4.1M | 2,249,700 −0.9% of holding | |
| Garman Matthew S 5 fills | CEO Amazon Web Services | Sell 10b5-1 | 17,751 | $205.22 | $3.6M | 21,275 −45.5% of holding | |
| Zapolsky David 5 fills | Senior Vice President | Sell 10b5-1 | 7,100 | $205.35 | $1.5M | 56,326 −11.2% of holding | |
| Herrington Douglas J 5 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 6,835 | $205.82 | $1.4M | 527,061 −1.3% of holding | |
| Reynolds Shelley 4 fills | Vice President | Sell 10b5-1 | 2,695 | $205.90 | $554.9K | 121,680 −2.2% of holding | |
| Herrington Douglas J 4 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 4,784 | $198.37 | $949.0K | 516,093 −0.9% of holding | |
| Alexander Keith Brian | Director | Sell 10b5-1 | 900 | $203.88 | $183.5K | 6,270 −12.6% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 1,000 | $208.00 | $208.0K | 504,934 −0.2% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 2,500 | $233.22 | $583.1K | 505,934 −0.5% of holding | |
| Zapolsky David | Senior Vice President | Sell 10b5-1 | 13,570 | $222.49 | $3.0M | 41,190 −24.8% of holding | |
| Jassy Andrew R 5 fills | President and CEO | Sell 10b5-1 | 19,872 | $216.94 | $4.3M | 2,224,216 −0.9% of holding | |
| Garman Matthew S 5 fills | CEO Amazon Web Services | Sell 10b5-1 | 17,768 | $216.90 | $3.9M | 20,149 −46.9% of holding | |
| Zapolsky David 5 fills | Senior Vice President | Sell 10b5-1 | 7,100 | $216.94 | $1.5M | 60,259 −10.5% of holding | |
| Herrington Douglas J 3 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 6,835 | $216.40 | $1.5M | 511,069 −1.3% of holding | |
| Reynolds Shelley 3 fills | Vice President | Sell 10b5-1 | 2,695 | $216.41 | $583.2K | 120,875 −2.2% of holding | |
| Huttenlocher Daniel P | Director | Sell 10b5-1 | 1,237 | $226.61 | $280.3K | 26,148 −4.5% of holding | |
| Herrington Douglas J 4 fills | CEO Worldwide Amazon Stores | Sell 10b5-1 | 4,784 | $232.71 | $1.1M | 502,182 −0.9% of holding | |
| Alexander Keith Brian | Director | Sell 10b5-1 | 900 | $233.00 | $209.7K | 7,170 −11.2% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 2,500 | $255.44 | $638.6K | 491,007 −0.5% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 22,000 | $250.03 | $5.5M | 493,507 −4.3% of holding | |
| RUBINSTEIN JONATHAN | Director | Sell 10b5-1 | 8,173 | $250.03 | $2.0M | 80,030 −9.3% of holding | |
| Herrington Douglas J | CEO Worldwide Amazon Stores | Sell 10b5-1 | 2,500 | $217.10 | $542.8K | 515,507 −0.5% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.