W Wayfair Inc.
Wayfair Inc. (W) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 100% planned / 0% discretionary
Largest single sale: $2.6M.
Where they traded
Last open-market purchase: August 28, 2025 — 1.0 years ago, by Kumin Michael Andrew .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Blotner Jon | Pres., Commercial & Operations | Sell 10b5-1 | 6,968 | $100.22 | $698.3K | 110,376 −5.9% of holding | |
| Shah Niraj 5 fills | Chief Executive Officer | Sell 10b5-1 | 69,000 | $103.36 | $7.1M | 420,112 −14.1% of holding | |
| Conine Steven 5 fills | Director | Sell 10b5-1 | 69,000 | $103.36 | $7.1M | 420,349 −14.1% of holding | |
| Blotner Jon | Pres., Commercial & Operations | Sell 10b5-1 | 5,925 | $96.29 | $570.5K | 117,344 −4.8% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.