W Wayfair Inc.

NYSE
$104.79

Wayfair Inc. (W) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

30D 90D 6M 1Y
Insider signal In line Selling ran in line with W's own trailing one-year pace, with 100% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 3 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
5
135 transactions
Purchases
$0
0 shares
Sales
$228.8M
2,491,638 shares
Net activity
-$228.8M
purchases less sales

How much of that selling was preplanned? 100% planned / 0% discretionary

10b5-1 plan sales $228.8M 135 transactions · 2,491,638 shares
Discretionary sales $0 0 transactions · 0 shares

Largest single sale: $8.5M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: August 28, 2025 — 1.0 years ago, by Kumin Michael Andrew .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Blotner Jon Pres., Commercial & Operations Sell 10b5-1 6,968 $100.22 $698.3K 110,376 −5.9% of holding
Shah Niraj 5 fills Chief Executive Officer Sell 10b5-1 69,000 $103.36 $7.1M 420,112 −14.1% of holding
Conine Steven 5 fills Director Sell 10b5-1 69,000 $103.36 $7.1M 420,349 −14.1% of holding
Blotner Jon Pres., Commercial & Operations Sell 10b5-1 5,925 $96.29 $570.5K 117,344 −4.8% of holding
Conine Steven 3 fills Director Sell 10b5-1 7,139 $78.55 $560.8K 435,612 −1.6% of holding
Shah Niraj 3 fills Chief Executive Officer Sell 10b5-1 6,137 $78.62 $482.5K 434,674 −1.4% of holding
Shah Niraj 5 fills Chief Executive Officer Sell 10b5-1 113,863 $77.49 $8.8M 532,421 −17.6% of holding
Conine Steven 5 fills Director Sell 10b5-1 112,861 $77.50 $8.7M 532,352 −17.5% of holding
Blotner Jon Pres., Commercial & Operations Sell 10b5-1 4,790 $72.19 $345.8K 111,158 −4.1% of holding
Shah Niraj 3 fills Chief Executive Officer Sell 10b5-1 10,611 $78.69 $834.9K 56,736 −15.8% of holding
Conine Steven 3 fills Director Sell 10b5-1 10,394 $78.66 $817.6K 56,567 −15.5% of holding
Conine Steven Director Sell 10b5-1 1,687 $77.14 $130.1K 59,467 −2.8% of holding
Shah Niraj Chief Executive Officer Sell 10b5-1 1,571 $77.18 $121.2K 59,748 −2.6% of holding
Conine Steven 4 fills Director Sell 10b5-1 107,919 $77.20 $8.3M 166,911 −39.3% of holding
Shah Niraj 4 fills Chief Executive Officer Sell 10b5-1 107,818 $77.19 $8.3M 167,143 −39.2% of holding
Shah Niraj 4 fills Chief Executive Officer Sell 10b5-1 27,000 $78.88 $2.1M 195,037 −12.2% of holding
Conine Steven 4 fills Co-Founder Sell 10b5-1 26,950 $78.86 $2.1M 194,423 −12.2% of holding
Conine Steven 7 fills Co-Founder Sell 10b5-1 93,050 $74.63 $6.9M 228,867 −28.9% of holding
Shah Niraj 8 fills Chief Executive Officer Sell 10b5-1 93,000 $74.63 $6.9M 229,114 −28.9% of holding
Shah Niraj 3 fills Chief Executive Officer Sell 10b5-1 150,000 $108.87 $16.3M 372,192 −28.7% of holding
Conine Steven 3 fills Co-Founder Sell 10b5-1 150,000 $108.87 $16.3M 371,465 −28.8% of holding
Tan Fiona Chief Technology Officer Sell 10b5-1 9,000 $119.00 $1.1M 200,328 −4.3% of holding
Blotner Jon Pres., Commercial & Operations Sell 10b5-1 4,997 $105.84 $528.9K 106,107 −4.5% of holding
Gulliver Kate CFO and Chief Admin Officer Sell 10b5-1 36,497 $106.50 $3.9M 149,238 −19.7% of holding
Conine Steven Co-Founder Sell 10b5-1 30,000 $102.33 $3.1M 439,073 −6.4% of holding
Shah Niraj Chief Executive Officer Sell 10b5-1 30,000 $102.32 $3.1M 439,137 −6.4% of holding
Conine Steven 5 fills Co-Founder Sell 10b5-1 120,000 $100.28 $12.0M 584,519 −17% of holding
Shah Niraj 5 fills Chief Executive Officer Sell 10b5-1 120,000 $100.27 $12.0M 584,601 −17% of holding
Conine Steven 4 fills Co-Founder Sell 10b5-1 150,000 $105.92 $15.9M 836,951 −15.2% of holding
Shah Niraj 4 fills Chief Executive Officer Sell 10b5-1 150,000 $105.91 $15.9M 840,166 −15.1% of holding
Tan Fiona 2 fills Chief Technology Officer Sell 10b5-1 5,441 $110.59 $601.7K 211,887 −2.5% of holding
Blotner Jon 2 fills Pres., Commercial & Operations Sell 10b5-1 4,061 $108.15 $439.2K 104,670 −3.7% of holding
Tan Fiona Chief Technology Officer Sell 10b5-1 6,347 $100.54 $638.1K 198,860 −3.1% of holding
Gulliver Kate CFO and Chief Admin Officer Sell 10b5-1 9,612 $102.20 $982.3K 175,497 −5.2% of holding
Shah Niraj 7 fills Chief Executive Officer Sell 10b5-1 30,000 $105.10 $3.2M 164,299 −15.4% of holding
Conine Steven 7 fills Co-Founder Sell 10b5-1 30,000 $105.09 $3.2M 164,431 −15.4% of holding
Conine Steven 4 fills Co-Founder Sell 10b5-1 120,000 $82.17 $9.9M 254,769 −32% of holding
Shah Niraj 4 fills Chief Executive Officer Sell 10b5-1 120,000 $82.17 $9.9M 254,523 −32% of holding
Shah Niraj 2 fills Chief Executive Officer Sell 10b5-1 85,000 $82.85 $7.0M 354,853 −19.3% of holding
Conine Steven 2 fills Co-Founder Sell 10b5-1 85,000 $82.85 $7.0M 354,783 −19.3% of holding
Conine Steven 3 fills Co-Founder Sell 10b5-1 85,000 $86.79 $7.4M 439,569 −16.2% of holding
Shah Niraj 3 fills Chief Executive Officer Sell 10b5-1 85,000 $86.79 $7.4M 439,637 −16.2% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.