W Wayfair Inc.
Wayfair Inc. (W) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 100% planned / 0% discretionary
Largest single sale: $4.1M.
Where they traded
Last open-market purchase: August 28, 2025 — 1.0 years ago, by Kumin Michael Andrew .
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Blotner Jon | Pres., Commercial & Operations | Sell 10b5-1 | 6,968 | $100.22 | $698.3K | 110,376 −5.9% of holding | |
| Shah Niraj 5 fills | Chief Executive Officer | Sell 10b5-1 | 69,000 | $103.36 | $7.1M | 420,112 −14.1% of holding | |
| Conine Steven 5 fills | Director | Sell 10b5-1 | 69,000 | $103.36 | $7.1M | 420,349 −14.1% of holding | |
| Blotner Jon | Pres., Commercial & Operations | Sell 10b5-1 | 5,925 | $96.29 | $570.5K | 117,344 −4.8% of holding | |
| Conine Steven 3 fills | Director | Sell 10b5-1 | 7,139 | $78.55 | $560.8K | 435,612 −1.6% of holding | |
| Shah Niraj 3 fills | Chief Executive Officer | Sell 10b5-1 | 6,137 | $78.62 | $482.5K | 434,674 −1.4% of holding | |
| Shah Niraj 5 fills | Chief Executive Officer | Sell 10b5-1 | 113,863 | $77.49 | $8.8M | 532,421 −17.6% of holding | |
| Conine Steven 5 fills | Director | Sell 10b5-1 | 112,861 | $77.50 | $8.7M | 532,352 −17.5% of holding | |
| Blotner Jon | Pres., Commercial & Operations | Sell 10b5-1 | 4,790 | $72.19 | $345.8K | 111,158 −4.1% of holding | |
| Shah Niraj 3 fills | Chief Executive Officer | Sell 10b5-1 | 10,611 | $78.69 | $834.9K | 56,736 −15.8% of holding | |
| Conine Steven 3 fills | Director | Sell 10b5-1 | 10,394 | $78.66 | $817.6K | 56,567 −15.5% of holding | |
| Conine Steven | Director | Sell 10b5-1 | 1,687 | $77.14 | $130.1K | 59,467 −2.8% of holding | |
| Shah Niraj | Chief Executive Officer | Sell 10b5-1 | 1,571 | $77.18 | $121.2K | 59,748 −2.6% of holding | |
| Conine Steven 4 fills | Director | Sell 10b5-1 | 107,919 | $77.20 | $8.3M | 166,911 −39.3% of holding | |
| Shah Niraj 4 fills | Chief Executive Officer | Sell 10b5-1 | 107,818 | $77.19 | $8.3M | 167,143 −39.2% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.